Brands are chasing Gen Z inTO games, and so it’s no surprise that Jack in the Box is springing into the gaming world of Fortnite.

Jack in the Box will bring its mascot Jack Box and his irreverence to Epic Games’ Fortnite game, where players will grind their way through corporate ranks in “Jack’s CEO Minigames,” an exclusive experience that culminates with the ultimate prize: becoming CEO of Jack in the Box.

This innovative collaboration reimagines classic Fortnite maps into an immersive Jack-themed universe where up to 12 players compete simultaneously – fashioned for those late-night gaming sessions that trigger the munchies. Players will squad up to navigate through environments built with iconic Munchie Meal items, from cult classic curly fries and tiny tacos to fan favorite Coca-Cola drinks, in an adventure as unexpected and out-of-the-box as Jack himself.

Jack’s CEO minigames

Players will compete in seven random minigames in a battle royale format. After each mini game round, players earn XP that helps them get promoted to the next rank with the ultimate goal of reaching CEO status.

The players earn XP based on their performance in the minigames. XP is required to level up to the next job title. (Intern → Manager → Director → VP → CEO minigames).

After each minigame, players return to the lobby and chat with Jack to vote on the next minigame they want to play. Players will then compete in the minigame that receives the most votes.

To celebrate the launch, fans can score a secret, exclusive wearable Jack head for their characters—just by purchasing a Munchie Meal through the Jack App!

Jack in the Box is giving one lucky player the ultimate prize: free Jack in the Box for a year. Here’s how to enter: Download the Jack App and become a Jack Pack member. Achieve the CEO title in the minigames. Take a screenshot of your win. Share your screenshot on the JITB X account with the hashtag #FreeJack.

Once all entry requirements are verified, one winner will be randomly selected on the last day of launch month.

Jack in the gaming world

Jack in the Box said it gets gamers. With the help of internet-forward marketing agency Zoned, they’ve been serving up late-night eats and epic gaming moments that hit just right. From teaming up with Twitch streamer Gamer Jack to dropping Gaming Boxes packed with fuel for your next session, Jack’s all about keeping you powered up while you play, the company said.

If you’re old like me, you’ll remember Burger King did a special deal with Xbox back in the early days of the brand in 2006. But it looks like Fortnite is the new Xbox.