Business Insider, YouTube and Daily Mail are 2025 Digiday Streaming and Video Awards winners
By Digiday Awards • April 22, 2025 •
The winners of this year’s Digiday Streaming and Video Awards — formerly the Digiday Video and TV Awards — found success by focusing on personal stories and meaningful experiences to foster connections and drive brand affinity. Advertisers also demonstrated a commitment to innovation, leveraging emerging technologies such as enhanced in-scene advertising to improve user experiences.
For instance, Business Insider is recognized in two categories: Best Interactive Video Experience, alongside partner Amazon Ads, and Best Use of YouTube. In 2024, Business Insider implemented a robust YouTube strategy to increase watch time, boost engagement and build a dedicated subscriber base. The publisher diversified its content by creating longer videos and meaningful marathons, and strategically scheduled them to optimize audience retention and grow watch hours. Business Insider also refined its packaging through YouTube’s A/B thumbnail testing feature and capitalized on Shorts to introduce new audiences to its content ecosystem and direct them to long-form videos. With 9.65 million subscribers and rising, Business Insider’s YouTube success demonstrates how thoughtful packaging, diversified formats and interactive features can drive sustained growth and viewer loyalty.
YouTube itself is a winner in four categories: Best UGC Integration Strategy, Best Use of Data-Driven Personalization, Best Video Podcast and Best Short Form Video of the Year. The platform is recognized in the Best Use of Data-Driven Personalization category for refining its recommendation engine using AI-powered tools and real-time user behavior to serve hyper-relevant video suggestions. From personalized video feeds that adapt to evolving interests to new features like Search Highlights and Smart Topics, YouTube reimagined content discovery across its ecosystem. These updates helped surface key moments within videos and categorize content into tailored themes, making each user’s journey feel uniquely intuitive and seamless.
In the Best Use of Live Video category, Daily Mail is the winner for its live TikTok broadcasts of newsworthy events. As TikTok’s largest news publisher, Daily Mail leveraged its 20 million-strong following to deliver more than 100 livestreams across the year, including coverage of the Met Gala, Super Bowl LIX and the 2024 election. Its Met Gala livestreams generated more than 65 million views and led to a 154% jump in TikTok followers. By prioritizing immediacy and accessibility, the publisher expanded its digital footprint and deepened user loyalty across platforms, speaking to the power of live video and establishing Daily Mail as a key player in the evolving digital news landscape.
Explore all the 2025 Digiday Streaming and Video Awards winners below.
Best Ad
Nulo: “Every Dream They Hold”
Best Ad Tech Innovation
Launch of LTX Studio: Lightricks’ AI Video & Storyboard Tool
Best Brand Film or Series
Celebrity Substitute – Amazon
Best Community-Building Strategy – NEW
USAFacts — Informing Voters on the Issues that Matter
Best CTV Ad Tech Platform
Samsung Ads x Liquid Advertising Drive ROI for Square Enix
Best Digital Video Platform
Vimeo Central
Best Distribution Strategy
Xumo Moves FAST Forward
Best FAST Channel
Samsung TV Plus Celebrates David Letterman’s Legacy
Best Interactive Video Experience – NEW
Business Insider and Amazon Ads – An Advertising Tail
Best Measurement Tool
Conviva Helps Break 2024 NFL Streaming Records
Best Multi-Platform Video Campaign
MIDFLORIDA Credit Union & St. John Student Checking Campaign
Best Original Programming
Tastemade Original Programming
Best Production Strategy
1stAveMachine – United Airlines Safety Video
Best Shoppable Content Strategy
LTK – New Video First Shopping App Experience
Best Social Video Campaign
Caught in the Smile 2 Curse: QYOU Media x Paramount Pictures
Best Streaming Service
UFC Fight Pass x Endeavor Streaming
Best UGC Integration Strategy – NEW
YouTube’s LEGO Festival
Best Use of AI
Vimeo Central
Best Use of Data-Driven Personalization – NEW
YouTube
Best Use of Live Video
Daily Mail
Best Use of YouTube
Business Insider
Best Video Podcast
Like & Describe: The Official YouTube Trends Podcast
Most Innovative Advertising Partner
Omaha Productions
Most Innovative Studio
1stAveMachine
Most Innovative Video Producer
LUMO – Habitantes del Futuro: Innovating Kids’ Content
Most Innovative Video Sales Executive – NEW
Alison Levin – President of Advertising & Partnerships at NBCUniversal
Short Form Video of the Year
YouTube’s Social Collaboration with TheLandofBoogs
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