Amazon CEO: No ‘Meaningful’ Price Increases Yet on the Products You’re Buying
Amazon CEO Andy Jassy on stage during the presentation on Feb. 26, 2025, in New York City.
Corin Cesaric/CNETDuring Amazon’s annual shareholder meeting this week, CEO Andy Jassy shared the giant retailer hasn’t yet spotted major changes in average prices or shopper demand stemming from US-imposed tariffs.
“We have not seen any attenuation of demand at this point,” Jassy said in the meeting, which was held virtually. “We also haven’t yet seen any meaningful average selling price increases.”
Other big retailers including Target and Walmart have acknowledged that tariffs could bring higher prices. You can monitor the effect tariffs are having on prices with CNET’s Tariff Tracker Index, which is keeping an eye on the prices of 11 popular products.
Amazon said previously that it was stocking up on some goods and making supply chain changes to try to keep prices low for customers.
At one point, the US was imposing a 145% tariff on goods imported from China. Products such as electronics from Anker appeared to be affected, causing prices to go up. But a deal with China rolled that tariff rate back to 30% for at least 90 days.
A tariff on auto parts made in other countries is spurring Subaru to raise prices on some of its vehicles.

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