Roblox has appointed its first head of parental advocacy, Dr. Elizabeth Milovidov.

Based in the UK, Roblox said the new role was designed “to strengthen support for families navigating digital safety and online wellbeing” and will be “building partnerships and tools to empower parents to help their children use digital platforms safely and responsibly.”

Roblox said its “top priority has been to promote the safety and civility of its users on the platform,” and pointed to its recently introduced parental controls.

Milovidov, with a background in international law, joins Roblox from the Lego Group, where she led on digital gaming, metaverse strategy, and child safety.

“I am excited to join Roblox to address the evolving challenges families face in today’s digital landscape,” Dr. Milovidov said. “It is my personal mission to give parents the confidence and skills to raise children who thrive online while using technology safely and responsibly – today and tomorrow. This role underscores Roblox’s commitment to supporting parents with expert guidance, innovative tools, and community resources focused on child safety and family well-being.”

Tami Bhaumik, Roblox’s VP of civility and partnerships, added: “Ensuring parents have the necessary tools to navigate the digital world has always been foundational to Roblox’s Civility Initiative.

“We’re thrilled to have Elizabeth, with her digital parenting expertise, join Roblox to further help parents understand the platform and provide guidance to their children on staying safe and thriving in the online world.”

The news comes weeks after a US teenager initiated a lawsuit against Roblox and Discord, claiming the companies are “accountable for facilitating the sexual exploitation of Plaintiff, who was a minor at the time of the abuse and is now barely an adult.”

Roblox recently published its financial report for the first quarter of the fiscal year, reporting strong growth across the board, including over $1 billion in revenue.