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If WIRED doesn’t write about Brooks running shoes more often, it’s because they’re so good and so reliable that it simply doesn’t occur to us. We just buy the next edition of the Brooks Ghost and carry on with our day. Several WIRED writers and editors wear Brooks running shoes as their everyday trainers, and these Brooks Running promo codes are some of the best that we’ve seen all season. As the days get shorter and colder, this is also the perfect time of year to upgrade your winter running gear for waterproof, warmer, brighter, or more compressive clothing to tackle the colder winter months. Winter miles bring spring smiles.

Score 20% Off Your First Order With Brooks Promo Code

If you’ve never ordered anything off Brooks’ website before, new customers get 20% off their first order after subscribing to emails. You can apply the one-time Brooks coupon code for top-selling shoes, like the Caldera 7 and Adrenaline shoes, along with other gear and apparel. It’s an easy way to save on some of their top products to take your road and trail running game to the next level.

More Brooks Coupons and Offers

Are you already a member of Brooks Run Club? If you sign up, you get member perks, like early access to sales, standard free shipping with no order minimum, and free express shipping on orders from Brooks. Membership also includes more runner-specific perks, like a free birthday gift, an opportunity to earn prizes by syncing your fitness tracker and contributing research to the Brooks team. You can also win a chance to visit the Seattle flagship store and have your gait analyzed by Brooks’ team. To join, visit Brooks Run Club and register for the Brooks promo code.

If you shop and buy a complete outfit in one transaction from one of Brooks’ recommended buying guides—like Warm Weather Running Outfits or Fall Weather Running Outfits—you can get 15% off automatically applied during checkout. This is a fantastic deal if you only just realized in the past 10 days that you’ve been running in hail in your tiny shorts and cropped sports bra.

Save On Our Favorite Brooks Running Shoes

Brooks makes so many iconic running shoes that it’s hard to list them all. I’m currently running in the Brooks Glycerin Max, which is one of the cushiest shoes that I’ve ever tried. I don’t feel particularly stable on uneven terrain, but the padding is noticeably springy and cushy if you’ve been putting in some serious miles. WIRED director Michael Calore is a fan of the Brooks Ghost line, and if you’re planning on hitting the trails in the cold, wet Pacific Northwest, I would suggest the Brooks Cascadia Gore-Tex. The Adrenaline is the company’s most popular shoe.

Upcoming Brooks Sale Events to Watch Out For

Do you have a runner in your life? The odds are, they’re taking stock of their winter apparel and shoes and trying to decide if these leggings are going to make it through another winter season. The best time to save is during seasonal sales, with discounts on footwear and apparel, including discounts on popular items like the Ghost 16 running shoes.

Do you have running military, nurses, or first responders in your life? Brooks Running also offers 25% off Brooks promo code full-priced items for verified community heroes. Sign up here.