Inside the firm turning eerie blank streaming ads into useful nonprofit messages
AdGood’s offerings also include a managed service for ad campaign management for nonprofits. AdGood doesn’t yet offer pixels, but Johns said developments like that are “in the works.”
Johns explained that while many nonprofits use services like Meta and Google AdWords for tracking ads, they’re “hitting plateaus” with their typical methods. He said there is nonprofit interest in reaching younger audiences, who often use CTV devices:
A lot of them have been looking for ways to get [into CTV ads], but, unfortunately, with minimum spend amounts, they’re just not able to access it.
Helping nonprofits make commercials
AdGood also sells a self-serve generative AI ad manager, which it offers via a partnership with Streamr.AI. The tool is designed to simplify the process of creating 30-second video ads that are “completely editable via a chat prompt,” according to Johns.
“It automatically generates all their targeting. They can update their targeting for whatever they want, and then they can swipe a credit card and essentially run that campaign. It goes into our approval queue, which typically takes 24 hours for us to approve because it needs to be deemed TV-quality,” he explained.
The executive said AdGood charges nonprofits a $7 CPM and a $250 flat fee for the service. He added:
Think about a small nonprofit in a local community, for instance, my son’s special needs baseball team. I can get together with five other parents, easily pull together a campaign, and run it in our local town. We get seven kids to show up, and it changes their lives. We’re talking about $250 having a massive impact in a local market.
Looking ahead, Johns said he’d like to see AdGood’s platform and team grow to be able to give every customer “a certain allocation of inventory, whether it’s 50,000 impressions a month or 100,000 a month.”
For some, streaming ads are rarely a good thing. But when those ads can help important causes and replace odd blank ad spaces that make us question our own existence, it brings new meaning to the idea of a “good” commercial.
