The principal development lead of Xbox Graphics has been criticized for advertising new job opportunities using an AI-generated image.

The LinkedIn advertisement posted by Mike Matsel invited “folks with experience with device drivers, GPU performance, or related validation or engineering system experience” to get in touch, appending an image that many artists posit was created by generative AI due to numerous inconsistencies, including missing and incorrect shadowing, misaligned patterns, missing cords and power leads, and a monitor facing the wrong way.

The post has garnered significant interest on LinkedIn and beyond.

“Making an AI image to try and recruit for a graphics team, mere days after Xbox laid off 9,000 people (surely including members of Xbox Graphics) in order to spend $80 billion on AI is exceedingly tone deaf from both Mike and Xbox,” wrote a front-end web developer.

“Unbelievably tone deaf. Embarrassing,” added another commenter. “Zero self-awareness whatsoever. I had to make sure this wasn’t a troll account.”

At the time of writing, Matsel’s post remains online.

Microsoft began making layoffs across its gaming division earlier this month, just days after multiple rumors and reports started to swirl. Over 9,000 employees are thought to have been affected.