Some might never have purchased Echelon equipment if they knew the machines might one day fail to work without a web connection or Echelon account.

Third-party app connections severed

For some owners of Echelon equipment, QZ, which is currently rated as the No. 9 sports app on Apple’s App Store, has been central to their workouts. QZ connects the equipment to platforms like Zwift, which shows people virtual, scenic worlds while they’re exercising. It has also enabled new features for some machines, like automatic resistance adjustments. Because of this, Viola argued in his blog that QZ has “helped companies grow.”

“A large reason I got the [E]chelon was because of your app and I have put thousands of miles on the bike since 2021,” a Reddit user told the developer on the social media platform on Wednesday.

However, Echelon’s firmware update likely seeks to regain some of the revenue opportunities that overlap with the capabilities that apps like QZ enable. Echelon’s subscription-based app, which starts at $40 per month, also offers “guided scenic rides,” for example. QZ can allow people to watch Peloton classes from their Echelon device, but Echelon sells its own fitness classes. The Tennessee-headquartered company has been investing in ways to get customers more engaged with its personalized workout platform, too, which requires the machines to be online.

There’s also value in customer data. Getting more customers to exercise with its app means Echelon may gather more data for things like feature development and marketing.

Echelon is a private company, and we don’t know how much money it is making, but it’s likely that its financial goals hinge on subscription sales, which can bring more revenue than expensive equipment purchases, which most households rarely make. Meanwhile, Echelon is competing with other tech-centric companies offering gym equipment and classes, like the trendy Peloton.

Viola runs QZ, which costs $7 to $8 to download, alone, offering users a lot of support via online communities. He told Ars that revenue from app purchases cover his costs “more or less.”

“It was never my intention to damage anyone’s business. This is just competition. The best product should prevail,” Viola said. “I never created QZ to get rich; I just wanted users to have a great hour of fitness when they choose, without connection issues, subscriptions, or [other limitations].”

In terms of QZ, the user community is “working on a fully open-source Echelon controller to unlock bikes that have already received this update,” per Viola. It’s in the very early stages, he said.