If Donald Trump’s trade playbook feels familiar, that’s because it is; this time, though, he’s targeting allies instead of adversaries.

In a recent post on Truth Social, Trump threatened broad tariffs and export restrictions on countries that regulate or tax American tech giants like Google, Amazon, Meta, and Apple. Currently, he has his focus on the UK’s digital services tax (DST) and similar levies across the EU, including France, Italy, and Spain.

The UK’s DST, introduced in 2020, imposes a 2% levy on the revenues of large online platforms operating in the UK, regardless of where they’re based. The policy is estimated to generate £500M annually, mostly from American tech companies.

At its core, Trump’s threat prompts an increasingly important question: Is this a defense of American economic interests, or just another move in his global game of political pressure to benefit Big Tech?

Let’s take a closer look at what’s driving these threats and what they mean for the future of digital regulation, international trade, and tech power on the global stage.

What Are Digital Services Taxes, and Why Is Trump Mad?

Digital Services Taxes (DSTs) are levies on the revenues – not profits – of large tech companies operating within a country’s digital market, even if they lack a physical presence there. These generally apply to platforms like social networks, search engines, and online marketplaces, and are usually in the 2-3% range.

The UK implemented its DST in 2020, imposing a 2% tax on revenues from services like online advertising and user-generated content. It reportedly generates around £500M annually from companies such as Google, Amazon, and Meta. 

France, Italy, and Spain have implemented similar digital tax regimes. Trump isn’t happy about this: he argues that these policies “discriminate” against American firms, while “giving a complete pass” to Chinese tech giants. 

Canada recently removed its DST after Trump called it a “blatant” attack on US business, setting a precedent for how US pressure can cause countries elsewhere to reverse their policy decisions.

Trump’s Threats: Rhetoric or Trade Policy?

In classic Trump fashion, the message wasn’t subtle at all:

“Show respect to America and our amazing Tech companies or consider the consequences!”

The warning followed his February 2025 executive order titled “Defending American Companies and Innovators from Overseas Extortion and Unfair Fines and Penalties.” The document outlined a framework for retaliatory tariffs and export restrictions against countries that “discriminate” against US firms, especially in tech.

Trump’s threats include:

• Tariffs on exports from countries like the UK, France, and Spain.
• Export restrictions on “highly protected” US technologies, including chips and AI components

This comes just months after the UK finalized a post-Brexit trade agreement with the US in May, which took effect at the end of June. At the same time, the EU issued a joint statement with the US promising to address “unjustified trade barriers.” 

However, neither of these agreements explicitly addressed digital taxation, and Trump appears eager to take advantage of that ambiguity.

What’s at Stake for the UK and EU?

Trump’s threats arrive at a delicate time for both the UK and the EU, as they each navigate post-pandemic economic recovery, geopolitical uncertainty, and ongoing efforts to regulate Big Tech. 

In the UK, political pressure is already evident. Earlier this year, reports revealed that Prime Minister Keir Starmer discreetly offered DST breaks to US tech companies to please Trump, while still imposing the levy on firms from other countries. 

Critics argue that such concessions could weaken the UK’s regulatory sovereignty and harm its negotiating position in future trade deals.

Ed Davey, the leader of the Liberal Democrats party in the UK (often referred to as the Lib Dems), slammed the idea: “

The prime minister must rule out giving in to Donald Trump’s bullying by watering down Britain’s digital services tax.”

Meanwhile, in the EU, the situation is a bit more complicated. The bloc recently passed the Digital Services Act (DSA), which enforces broad regulations on Big Tech, including content moderation and data transparency. 

While the EU-US joint statement made vague promises to “address unjustified trade barriers,” Brussels has clarified that Washington won’t dictate its regulatory agenda.

Within the EU, France and Spain have taken a firm stance on DSTs, while Germany, which is more focused on trade, urges caution.

Big Tech in the Middle: Lobbying Power and Real Impact

At the core of the trade tension is a well-known fact: Big Tech profits significantly from favorable international tax deals. 

And while Trump likes to frame digital services taxes as “unfair double taxation,” critics say that ignores how companies like Apple, Meta, and Amazon routinely shift profits to low-tax jurisdictions like Ireland and Luxembourg to reduce their global tax burdens.

According to the Fair Tax Foundation, the “Silicon Six” – Meta, Apple, Amazon, Google, Netflix, and Microsoft – avoided nearly $300 billion in taxes over the past decade, mainly through aggressive tax planning.

With this context in mind, Trump’s threats sound much less like bold trade policy and more like a lobbying echo. In his post on Truth Social, he made no effort to hide it either; his words sounded as if they came straight from a Big Tech PAC. 

“Show respect to America and our amazing Tech companies, or consider the consequences!”

Canada’s decision to yield to US pressure and eliminate its DST might encourage Big Tech companies and their aligned politicians to resist EU and UK tax reforms even more.

Protectionism or Pressure?

Trump’s latest threats expose a growing conflict between defending American innovation and protecting corporate profits. While his rhetoric appeals to nationalist feelings, the policies involved clearly favor already-powerful tech giants, often at the cost of international cooperation.

If tariffs and export controls are used against rivals and allies like the UK and EU, it could trigger a new wave of retaliatory trade wars. This not only harms diplomacy; it also undermines trust in the very trade agreements designed to promote fairness.

Smaller countries might reconsider regulating Big Tech due to fear of backlash from Washington and the Trump administration.

And this might be the crucial point. This moment isn’t just about tax policy; it could signal the beginning of a new US trade doctrine—one where Silicon Valley’s interests and political strategies become increasingly intertwined.