HUAWEI has officially introduced two highly anticipated products to the Malaysian market: the HUAWEI Pura 80 smartphone and the HUAWEI FreeBuds SE 4 ANC. Both devices combine style and cutting-edge technology, marking the latest evolution of HUAWEI’s ecosystem of AI-powered smart devices.

HUAWEI Pura 80: Flagship Photography Meets AI Productivity

The HUAWEI Pura 80 continues the Pura Series legacy with bold design and next-level imaging. Featuring a flat-edge display, frosted matte glass, and the signature Forward Symbol lens ring, the device embodies HUAWEI’s “tech-fashion” identity. Its Kunlun Glass 2.0 is said to be 20 times tougher than standard glass, ensuring daily durability.

On the photography front, the Ultra Chroma XMAGE Camera System brings 1.5 million spectral channels and XD Fusion Pro technology for vivid, true-to-life colours. The triple rear camera setup includes a 50MP Ultra Lighting Main Camera with variable aperture and OIS, a 13MP ultra-wide lens, and a 12MP periscope telephoto lens with 5.5x optical and up to 50x digital zoom. A 13MP ultra-wide front camera ensures balanced selfies and group shots.

The device also integrates AI-powered tools such as AI Removal, AI Best Expression, and AI Gesture Control for smarter, hands-free usability. Powering the experience is a 5170mAh battery with 66W wired and 50W wireless HUAWEI SuperCharge, while its LTPO OLED display offers HDR, 460ppi resolution, and a 1–120Hz adaptive refresh rate for smooth visuals.

HUAWEI FreeBuds SE 4 ANC: Everyday Audio Made Premium

The FreeBuds SE 4 ANC deliver high-quality sound with Active Noise Cancellation and triple-mic call noise reduction. Smart touch controls make it easy to switch tracks or answer calls, while 26 quality tests ensure lasting durability. With up to 10 hours of playback per charge and 50 hours with the case, users can enjoy uninterrupted listening, and a quick 10-minute charge gives 4 hours of playback. The earbuds are available in White and Black.

Launch Promotions and 9.9 Super Brand Day Campaign

The HUAWEI Pura 80 is priced at RM3,299, but early buyers can claim a RM500 voucher, bringing the price down to RM2,799, plus free gifts including a HUAWEI Band 8, HUAWEI Scale 3, and one-year HUAWEI Care+. The FreeBuds SE 4 ANC retail at RM249, with a RM150 instant rebate and 1-year Loss Care included.

Both devices are available now at HUAWEI Experience Stores, the HUAWEI Official Website, and official HUAWEI stores on Shopee, Lazada, and TikTok Shop.

As part of the 9.9 Super Brand Day campaign running from today until 13 September 2025, shoppers can enjoy discounts up to 60% across a wide range of HUAWEI products. Key deals include:

• HUAWEI FreeBuds SE 4: RM249 → RM99 (with 1-Year Loss Care)
• HUAWEI Pura 80: RM3,299 → RM2,799 (with gifts worth RM687)
• HUAWEI MatePad 11.5 2025 PaperMatte Edition: RM1,599 → RM1,549 (with M-Pencil and WPS 2.0 bundle)
• HUAWEI WATCH GT 5: RM1,099 → RM699
• HUAWEI Mate X6 foldable: RM8,688 → RM5,999

These promotions are available across HUAWEI’s official online platforms and authorized retail partners.

Availability

• HUAWEI Pura 80: RM3,299 (RM2,799 after voucher + free gifts)
• HUAWEI FreeBuds SE 4 ANC: RM249 (RM99 during 9.9 promotion)