The studio noted that the “price increase also means they need to rely on making games that sell more units to achieve these bonuses”. It’s believed that the service offering Call of Duty games substantially decreased the number of copies sold. If more gamers opt to buy the shooter, the trend is likely to boost bonuses for developers after the Black Ops 7 release date.

Why fewer Black Ops 7 players may rely on Game Pass

Activision executives are also more upbeat about the franchise’s future. Gamers, on the other hand, are less enthused. Microsoft announced that starting on October 1st, the highest tier would cost U.S. subscribers $29.99 per month. Except for PC Game Pass, which also saw a price hike, players need Xbox Game Pass Ultimate to access day-one releases.

Adding insult to injury, the company also removed perks like discounts on Call of Duty DLC. Subscribers will instead earn more rewards points for their purchases. The changes accompany yet another Xbox price increase on Microsoft’s consoles.

Analyst SuperJoost recently shared data showing a gradual decline in Game Pass signups. It would seem logical that the higher costs would result in even fewer new subscribers. However, he believes that by catering to dedicated and casual gamers, the updated pricing will attract more buyers.

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Adam Corsetti – Tech Writer – 737 articles published on Notebookcheck since 2025

I became interested in technology at a young age and enjoyed discovering the latest innovations. While earning college degrees in publishing, I created several PC hardware and gaming websites. My passion has always been to guide readers on what products can truly improve their lives. After many years as a Tech Writer for Game Rant, I’m anxious to share my knowledge with a new audience at Notebookcheck.