• Crypto exchange Binance denied allegations that it was promoting new meme coins after several tokens appeared to mimic phrases from its social media posts.
• Binance co-CEO Yi He said creators are simply copying public messaging to exploit momentum, stressing that the firm’s employees are barred from issuing or endorsing assets.
• The exchange has launched an internal review as it seeks to separate its corporate communications from the fast-moving meme coin ecosystem.

Binance has pushed back against claims that the exchange was involved in coordinated promotions for new meme coins.

The remarks follow growing concerns that the exchange’s social media posts were being converted into meme tokens.

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Binance Launches Internal Review After Meme Coins Mirror its Tweets

One example of such a trend is a tweet from a Binance Futures post that read, “The year of the yellow fruit and harvest! Plant wisely. Harvest abundantly.” An on-chain token using the exact phrase and image appeared shortly before the post went live.

That timing fueled suspicion that someone inside Binance created or supported the token.

Following the revelation, the exchange said it has started an internal review to determine what happened.

However, Binance co-founder Yi He has also pushed back against the claims. She said Binance has no agreements with KOLs to seed or endorse memecoin issuances.

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Instead, she pointed out that these token creators are copying words from Binance posts and turning them into tokens in hopes of riding social momentum.

“Currently, the community is engaging in community behavior unrelated to Binance by issuing coins based on Binance’s official Twitter, my statements, or words excerpted from posts. But we cannot stop posting just because someone might come looking for angles,” she said.

Considering this, Yi He explained that the company’s social media team chooses its own phrasing and has broad latitude in how it frames posts.

Yet she stressed that this freedom does not extend to creating tokens.

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Nonetheless, she emphasized that the exchange bars employees from issuing or promoting cryptocurrencies.

Meanwhile, former Binance CEO Changpeng Zhao echoed that view, writing on X that the team will continue posting normally.

He added that any words used in corporate messaging should not be interpreted as endorsements for any token.

“Just because people make meme coins of words we use cannot prevent us from using them again. We will tweet as we normally do. Any words in our tweets are not endorsements of any memes or tokens,” he said.

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The clarification comes as Binance remains the world’s largest crypto exchange by trading volume.

So, any perceived endorsement from the exchange or its leadership can move markets. This is why the company is attempting to draw firmer boundaries between its social media posts and the growing meme coin ecosystem.

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