Apple confirms new device launches occurring before first 2026 launch event – NotebookCheck.net News
ⓘ Apple
Apple CEO Tim Cook has confirmed that new devices will be arriving before the company’s upcoming ‘Special Apple Experience’. In fact, it seems that a week of product launches is on the cards. Seemingly, Tim Cook has revealed one of these ahead of time, too.
Apple’s next launch event is almost upon us. Confirmed on February 16, the ‘Special Apple Experience’ is set to take place on March 4. However, rumours then suggested that this event would only serve to provide a hands-on experience for devices that had already been announced earlier that week.
Now, Apple has effectively confirmed as much ahead of time. Posting on X, CEO Tim Cook has teased that Apple has ‘a big week ahead’, adding that ‘it all starts Monday’. For the avoidance of doubt, Cook has also included the hashtag ‘AppleLaunch’ as shown in the embedded tweet below. Moreover, the included teaser video runs through to reveal an Apple logo on a silver background.
Based on Apple’s current product lines, this likely relates to the MacBook Air or MacBook Pro (curr. $1,449 on Amazon). Apple is rumoured to be introducing a cheaper MacBook next week too, though. Other new devices include an iPhone 17e and a second-generation Studio Display. Also, the iPad and iPad Air are expected to finally move up to the A18 and M4 chipsets, respectively.
Alex Alderson – Senior Tech Writer – 14308 articles published on Notebookcheck since 2018
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.
Alex Alderson, 2026-02-26 (Update: 2026-02-26)
