Tilting Point has outlined a new $150 million User Acquisition (UA) program to “help developers scale their games and apps.”

This is the publisher’s third multimillion-dollar fund, following similar projects in 2016 and 2018. It has partnered with more than 90 developers worldwide due to its “years of experience and a deep understanding of what developers need and how the market changes.”

Among the first to sign up are Mythical Games, Begin, and a “soon-to-be-announced rapidly-growing web-based gaming hub” which have received “the financial backing needed to scale successfully without sacrificing independence.”

Tilting Point said it “stood out from traditional publishers, venture capitalists, and financial institutions with no gaming DNA” by offering a unique, “non-dilutive funding model that enables developers to scale without sacrificing ownership, while our veteran marketing experts serve as a sounding board on UA insights and best practices.”

“We know from our proven success with more than 200 games, how important our UA funds have been for developers. It’s a strong tool for developers looking to scale efficiently while allowing them to strategically utilize their available cash on other priorities,” said Kevin Segalla, CEO, Tilting Point.

“We are thrilled to be back where we belong, in this sector that we pioneered helping developers maximize growth without sacrificing equity, which we recognize as their most valuable asset.”

Tilting Point laid off up to 90 employees last September after the firm said it had done “everything [it] can to maintain the shape of the business as long as possible.”