• 4TB SSD deals hit around five cents per gigabyte during early Black Friday promotions
• Premium PCIe 5.0 models remain pricey topping one hundred dollars per terabyte
• Expect modest discounts only as retailers hike list prices before the big sales event

We’ve tracked steady declines in SSD prices through much of 2025, particularly for 4TB models, but that trend could reverse soon.

Industry analysts warn global chip tariffs and rising demand from AI data centers could well drive prices higher in the coming months.

With Black Friday arriving on November 28, 2025, most retailers have already begun rolling out early promotions on high-capacity PCIe 4.0 and PCIe 5.0 drives, although many discounts are slight rather than spectacular.

The best choices per TB

Right now, the best SSD value lies with the Silicon Power UD90 and WD Blue SN5000, both offering strong PCIe 4.0 performance for around $55–60 per terabyte.

The PNY CS2241 sits in the same range, while the WD Black SN7100 and Lexar NM790 push into higher performance tiers at roughly $62–64 per terabyte with read speeds above 7 GB/s.

The Samsung 990 Evo Plus continues to deliver dependable results for about $65 per terabyte, making it a reliable mid-range pick.

Enthusiast-grade drives like the Crucial T500, PNY CS3140, and WD Black SN850X maintain excellent balance between speed and cost, hovering near $70–75 per terabyte and offering read speeds above 7 GB/s.

At the very top end, flagship PCIe 5.0 options such as the Crucial T705, Samsung 9100 Pro, and WD Black SN8100 break the $100 per terabyte mark but reach read speeds up to 14–15 GB/s.

Overall, the sweet spot for most buyers remains in the $60–70 per terabyte range, where performance, reliability, and price align well before any expected post-holiday rebound.

Check out the best prices on the best 4TB SSDs at Amazon, Newegg and B&H in the table below. Also look at our roundups of the best SSDs, fastest SSDs and largest SSDs.

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Wayne Williams is a freelancer writing news for TechRadar Pro. He has been writing about computers, technology, and the web for 30 years. In that time he wrote for most of the UK’s PC magazines, and launched, edited and published a number of them too.