Artificial intelligence is quietly reshaping the global scam economy by making it harder to spot and easier to scale. According to a new Bloomberg report, scammer call centers across Southeast Asia are increasingly using cheap, widely available AI tools to dupe more victims.

This is why scams are becoming more convincing, even as governments are tightening the screws. There have also been previous reports of AI tools being repurposed for cybercrime and exploiting chatbots like ChatGPT for malware generation.

According to Interpol officials, scammers are now using large language models, voice cloning, and image generation to industrialise deception at scale.

Cybercriminals who once relied on poorly written messages or obviously fake job ads have now evolved their scams into slick operations that can generate realistic ads, messages, and profiles in seconds.

“You can see the efficiency with AI being utilised in scam centers,” said Neal Jetton, who leads Interpol’s Cybercrime Directorate in Singapore. “It’s a pretty easy business model, and it’s going to get even easier for criminals with AI.”

How AI is changing scam operations

The biggest change is speed and flexibility. AI allows scam operators to rapidly rewrite scripts, switch languages, target new regions, and pivot tactics when authorities intervene.

According to Interpol analysts, even job ads used to lure people into scam compounds now look professional, polished, and legitimate, making them far harder to flag.

Voice cloning and deepfake tools are also being used to impersonate relatives or romantic partners, adding emotional pressure that makes victims more likely to send money to scammers.

Despite arrests and crackdowns in places like Cambodia and Myanmar, experts do not expect scam centers to disappear. Instead, AI makes them cheaper to run and easier to relocate, with operations now appearing in the Americas, Africa, and the Middle East.

Estimates suggest global scam networks were already stealing tens of billions of dollars annually, and that figure is expected to rise. Interpol warns that while AI can also help law enforcement, criminals are moving faster by turning what once was basic fraud into a sophisticated, global enterprise.