Alan Dye, Apple’s Vice President of Human Interface Design, has been poached by Meta, Bloomberg reports. The designer played a pivotal role in the look and feel of Apple’s products since Jony Ive left the company in 2019, and now he’ll be taking his talents to Meta.

Dye will reportedly work under Chief Technology Officer Andrew Bosworth as the head of a new studio that will oversee the design of hardware, software and AI products. Apple is replacing Dye with Stephen Lemay, Bloomberg reports, a senior designer at the company who’s worked on all of the company’s interfaces since 1999. Considering the secrecy of Apple as a company, it’s hard to credit individual breakthroughs to individual designers, but Dye at least worked on several of Apple’s major new platforms and design changes, including things like the interface of visionOS and its new Liquid Glass design language.

Meta has had success with its Quest virtual reality headsets and more recently, its Ray-Ban Meta smart glasses, but the company clearly hopes to release many more consumer hardware products with Dye’s help. Those will likely include future versions of the Meta Ray-Ban Display and its Neural Band accessory.

Dye isn’t the first designer Apple has lost to a competitor. Evans Hankey, the company’s former head of industrial design, left Apple in 2022 to work with Ive. Hankey is now one of several former Apple employees building OpenAI’s upcoming hardware device. Dye joining Meta is particularly interesting in this case because Apple is rumored to be working on products that will bring the company in even closer competition to the social media giant. The Vision Pro could be considered to be a high-end competitor in VR, but Apple is reportedly working on its own pair of smart glasses, too.

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