Apple Reportedly Planning Cheaper Macs to Compete With Budget Chromebooks, PCs
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Apple doesn’t market its machines as affordable, but that could be changing.
Apple may release more affordable Mac laptops to compete with Chromebooks and budget-friendly Windows laptops as early as 2026.
Bloomberg’s Mark Gurman reports the company has plans to roll out a machine for “well under $1,000.” According to Gurman, the new laptop is already in early production under the codename J700. This matches earlier rumors that a low-cost MacBook Air was in the pipeline at around $599, which would allow Apple to directly compete with other cheap laptops, including Chromebooks and Windows PCs.
A representative for Apple did not immediately respond to a request for comment.
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According to the report, costs will be kept down by using a lower-end LCD that’s smaller than the 13.6-inch MacBook Air, potentially making the new affordable MacBook as small as 12 inches.
Another way Apple could reduce the cost is by using an A-series iPhone chip, which falls short of the top-tier performance offered by the MacBook Pro or the current M4 Air. The upcoming chip may be a variant of the A19 Pro chip that debuted with the iPhone 17 Pro and iPhone Air, which Apple says is capable of MacBook-level performance.
As CNET senior editor Matt Elliott noted, the promise is a bold one. He speculates that the rumored $599 MacBook Air may get the same smartphone processor, or an M-series chip based on that architecture.
Bloomberg also reports that a MacBook Pro with an M5 Pro and M5 Max chip is in development, and Apple has completed work on a MacBook Air powered by the M5 chip, which is planned for release early next year.
The affordable laptop would be designed for casual users, students and businesses, specifically individuals who need a device for tasks such as web browsing, light media editing and document creation. The tech giant is also targeting the education market, as well as iPad buyers who may also want a traditional laptop.
The rumored $599 MacBoook Air should bring down costs compared with the M4 MacBook Air (pictured above) by using an iPhone chip.
Josh Goldman/CNET“If this is strictly a move to entice consumers with a high-quality, lower-cost MacBook running MacOS in place of an iPad with a keyboard, then yes, Apple can likely take a chunk of that market,” said Josh Goldman, managing editor at CNET.
“Making inroads into the education market at this point, where Chromebooks have taken over since the pandemic, will prove challenging, though I’m sure it’s nothing that throwing billions of dollars at can’t fix,” CNET’s Goldman said.
This price range is ‘a big departure’
Price is likely to be key here. A $599 price tag would place the new Mac in the same range as more affordable Chromebooks and entry-level laptops, representing a significant change from Apple’s previous strategy.
“Apple potentially dipping into the Chromebook range of $300 to $500 with a new MacBook is a big departure,” said Goldman.
He notes that one of Apple’s most affordable MacBooks is the M4 MacBook Air, available new starting at $999 for the 13-inch model. Walmart still sells a new M1 MacBook Air, a 5-year-old laptop, for around $600.
By contrast, an iPad 11th Gen with a Magic Keyboard will run you around $600, making it clear that Apple’s target market for the rumored device is students and lighter users.
Apple typically hasn’t targeted the lower-priced segment of the market with its MacBooks. However, with consumer wallets under pressure from inflation, high tariffs and layoffs, an affordable MacBook could be imperative and timely.
