Earlier in 2025 we celebrated Prime Day—the yearly veneration of the greatest Transformer of all, Optimus Prime (in fact, Optimus Prime is so revered that we often celebrate Prime Day twice!). But in the fall, as the evenings lengthen and the air turns chill, we pause to remember a much more somber occasion: Black Friday, the day Optimus Prime was cruelly cut down by the treacherous hand of his arch-nemesis Megatron while bravely defending Autobot City from attack. Though Optimus Prime did not survive the brutal fight, the Autobot leader’s indomitable spirit nonetheless carried the day and by his decisive actions the Decepticons were routed, fleeing from the city like the cowardly robots they truly are and giving over victory to the forces of light.

Although Optimus Prime’s death was tragic and unexpected, things are often darkest just before dawn—and so, even though today is called “Black Friday” to remind us of the day’s solemnity, we choose to honor him the way we honor other important historical figures who also laid their lives upon the altar of freedom: we take the day off to go shopping!

Below you’ll find a curated list of the best Black Friday deals that we’ve been able to find. Stand strong in the shadow cast by that long-gone noble Autobot, for by his sacrifice the day was won. Now, as Optimus would say, transform, my friends—transform and buy things.

(This list will be updated several times throughout Friday and the weekend as deals change, so there’s nothing on it at the moment that tickles your fancy, make sure to check back later!)

Wi-fi and routers

• Asus RT-BE58U for $98 ($52 off)
• Amazon Eero Pro 6E for $330 ($220 off)
• TP-Link Deco BE67 for $540 ($160 off)

Computers

• MacBook Air (M4) for $749 ($250 off)
• Microsoft Surface Laptop (7th Edition, 2024) for $800 ($200 off)
• Asus Vivobook 14 (X1407QA) for $629 ($120 off)
• Razer Blade 14 for $1,450 ($100 off)
• Microsoft Surface Pro 12 for $700 ($200 off)
• Apple MacBook Pro (M5) for $1,349 ($250 off)
• Apple MacBook Pro (M4 Pro/M4 Max, 2024) for $2,189 ($310 off)
• Audioengine A2+ for $223 ($56 off)
• SteelSeries Rival 3 Gen 2 for $24 ($11 off)
• Emeet SmartCam S800 for $109 ($41 off)