International marketing agency 1SP Agency has acquired matchmaking platform MeetToMatch.

No value has been put on the deal, which the company says will strengthen its capabilities in areas such as data-driven networking and event technology.

MeetToMatch was founded over a decade ago and is the platform of choice for over 60 games events per year, including Pocket Gamer Connects and Develop: Brighton.

“Our ambition is to support game companies across the entire marketing mix – from brand building and demand generation to sales activation and live experiences,” 1SP Agency MD Torsten Oppermann said.

“With MeetToMatch, we now add a powerful matchmaking and event technology layer that significantly enhances how professionals connect, do business, and create value at trade shows worldwide. Together, we offer truly integrated, end-to-end marketing and business development and deal-making services from a single source.”

MeetToMatch co-founder Fedor van Herpen added: “Partnering with 1SP Agency allows MeetToMatch to scale faster, expand globally, and unlock new opportunities beyond the core games industry.

“For event organisers, this means greater reach, deeper connections, and increased business impact. With strong backing for continued platform development, the partnership ensures a robust, future-proof solution designed to foster meaningful business relationships. Together, we now have the financial means and development power and are building a true Swiss Army knife for doing business across the games and digital entertainment industries, and we are looking forward to announcing the next phase of the MeetToMatch platform soon.”

Hamburg-based 1SP Agency bought UK communications specialist Renaissance PR back in 2024, having acquired digital marketing firm Studio CO2 the year before.