Insta360 has decided to spin out its own drone company, Antigravity, allowing it to operate independently. The new sub-brand is now developing an as-yet-unnamed drone that can record 360-degree video, similar to Insta360’s X camera series.

Details are currently limited, as the company finalizes its first product. However, Insta360’s Antigravity says its drones will be aimed at existing drone owners, looking for more creative video options as well as beginners “intimidated by the learning curve of flying a drone”. If the company’s drones can utilize the 360-degree camera sensors that made it famous, you’d likely be able to reframe and curate angles and views as you flew, given the sensors would capture everything. Antigravity said: “If you’re looking to capture moments without missing the shot,” – this is for you.

It isn’t the first time that Insta360 has dabbled with drones. A few years ago, it introduced the $430 Sphere, which attaches the company’s 360-degree cameras to a chassis that can be mounted on the DJI Mavic 2. Using its own algorithms and technology, the sphere could capture 360-video footage, stitched together from the camera sensors, making the drone ‘invisible’ in the resulting footage. The device is currently out of stock.

The company is launching its own drone, accompanied by a dedicated development team. Insta360 says this was due to the additional complications of making drones, with far more challenges, specialized technical knowledge and (of course) regulatory compliance. It’s a lot more than an action cam. The Antigravity team said this would help keep development agile, and that we can expect to see new product lines and even accessory ecosystems “in the near future.”

It plans to reveal the drone in August 2025.