New York Governor Kathy Hochul signed a bill this week that will require social media platforms to show warning labels to younger users before they’re exposed to features such as autoplay and infinite scrolling.

State legislators passed the bill —  S4505/A5346 — back in June, with text calling for mental health warnings on “addictive social media platforms,” which are defined as platforms offering “an addictive feed, push notifications, autoplay, infinite scroll, and/or like counts as a significant part” of their services, though exception can be made if the attorney general determines those features are used for “a valid purpose unrelated to prolonging use of such platform.”

The announcement from Hochul’s office said these platforms will have to display warnings “when a young user initially uses the predatory feature and periodically thereafter.” Those users would not be able to bypass the warnings.

The announcement compares the proposed warning labels to those that have been added to products such as tobacco, alcohol, and media with flashing lights. Then-Surgeon General Vivek Murthy said last year that social media platforms should add warning labels. 

“Keeping New Yorkers safe has been my top priority since taking office, and that includes protecting our kids from the potential harms of social media features that encourage excessive use,” Hochul said in a statement.

One of the bill’s sponsors, Assemblymember Nily Rozic, made a similar point in a statement of his own:, “New York families deserve honesty about how social media platforms impact mental health. By requiring warning labels based on the latest medical research, this law puts public health first and finally gives us the tools we need to make informed decisions.”

California lawmakers have proposed a similar bill.

Last year, New York passed laws requiring that social media platforms obtain parental consent before showing children “addictive feeds” and before collecting or selling the personal data of users under 18.

This isn’t Hochul’s only end-of-year tech regulation; she also recently signed the AI safety-focused RAISE Act.

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