OpenAI is buying Jony Ive’s startup, io, for $6.5 billion, as first reported by The New York Times. The company confirmed the news in a blog post on its website headlined by the photo you see above, which is apparently real and not AI generated. As part of the deal, Ive and his design studio, LoveForm, will continue to work independently of OpenAI. However, Scott Cannon, Evans Hankey and Tang Tan, who co-founded io with Ive, will become OpenAI employees, alongside about 50 other engineers, designers and researchers. In collaboration with OpenAI’s existing teams, they’ll work on hardware that allows people to interact with OpenAI’s technologies.

OpenAI has not disclosed whether the deal would be paid for in cash or stock. Per the Wall Street Journal, it’s an all-equity deal. Open AI has yet to turn a profit. Moreover, according to reporting from The Information, OpenAI agreed to share 20 percent of its revenue with Microsoft until 2030 in return for the more than $13 billion the tech giant has invested into it. When asked about how it would finance the acquisition, Altman told The Times the press worries about OpenAI’s funding and revenue more than the company itself. “We’ll be fine,” he said. “Thanks for the concern.” The deal is still subject to regulatory approval.

In an interview with The Times, OpenAI CEO Sam Altman and Ive, best known for his design work on the iPhone, said the goal of the partnership is to create “amazing products that elevate humanity.” Before today, Altman was an investor in Humane, the startup behind the failed Humane AI Pin. HP bought the company earlier this year for $116 million, far less than the $1 billion Humane had reportedly sought before the sale.

“The io team, focused on developing products that inspire, empower and enable, will now merge with OpenAI to work more intimately with the research, engineering and product teams in San Francisco,” OpenAI writes of the acquisition on its website. “As io merges with OpenAI, Jony and LoveFrom will assume deep design and creative responsibilities across OpenAI and io.”

According to The Times, OpenAI already had a 23 percent stake in io following an agreement the two companies made at the end of 2024. OpenAI is now paying approximately $5 billion to take full control of the startup. Whether this points towards physical OpenAI devices on the horizon, and if so what form they take, remains unclear. The description for the YouTube video you see above says, “Building a family of AI products for everyone.” Whatever comes out of the acquisition could take years to hit the market, and some of what Ive and his team do may never see the light of day.

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