Salesforce announced Monday the latest version of its AI agent platform as the company looks to lure enterprises to its AI software in an increasingly crowded market.

The customer relations manager giant unveiled the new platform, branded Agentforce 360, ahead of its annual Dreamforce customer conference that kicks off October 14. This newer version of Agentforce includes new ways to instruct AI agents through text, a new platform to build and deploy agents, and new infrastructure for messaging app Slack, among others.

A notable aspect of Agentforce 360 is its new AI agent prompting tool, called Agent Script, which will be released in beta in November. Agent Script gives users the ability to program their AI agents to be more flexible and better respond to “if/then” situations. This allows AI agents to be programmed to be more predictable in less rigid situations like customer questions.

Users can tap into “reasoning” models, which claim to think before responding as opposed to responding based on patterns. Anthropic, OpenAI and Google Gemini power these “reasoning” agents.

Salesforce also announced it is releasing a new agent building tool, Agentforce Builder, which allows users to build, test and deploy AI agents from a singular spot. This tool, which will be released in beta in November, includes Agentforce Vibes, an enterprise-grade app vibe coding tool that Salesforce announced earlier this month.

The company also announced a broader integration between Agentforce and Slack. Salesforce said its core apps, including Agenforce Sales, IT and HR, among others, will surface directly in Slack starting this month and expand through the beginning of 2026.

Slack is piloting a new version of its Slackbot chatbot that is meant to be more of a personalized AI agent that learns about its user and will offer insights and suggestions.

Salesforce wants Slack to serve as an enterprise search tool in the future too and plans to launch connectors with platforms like Gmail, Outlook, and Dropbox in early 2026.

This latest update from Salesforce comes at an interesting time for the enterprise AI market. Companies continue to release AI features aimed at their enterprise customers while enterprises struggle to see a return on investment for these tools.

Last week Google announced Gemini Enterprise, a suite of tools — many of which were already available — for building enterprise-grade AI agents, that counts Figma, Klarna and Virgin Voyages as early customers, among others.

Anthropic also started to show traction for its enterprise product, Claude Enterprise. The company announced it struck a deal with consulting giant Deloitte to bring its Claude chatbot to Deloitte’s 500,000 global employees — its largest enterprise deal yet. Anthropic announced a strategic partnership with IBM the next day.

Salesforce touts that Agentforce has 12,000 customers — significantly higher than any of its competitors, according to its Agentforce press release. Early pilot customers of its Agentforce 360 upgrades include Lennar, Adecco, and Pearson.

This is all despite a recent MIT study found that 95% of enterprise AI pilots fail before they reach production as companies still struggle to justify spending money on these AI tools.

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