Samsung Galaxy Unpacked 2026: Launch Date Revealed for Rumored S26 Lineup
Samsung Unpacked will be on Feb. 25 in San Francisco, California.
SamsungWe finally have a date for the reveal of the Galaxy S26, the company’s next flagship phone series, and it turns out the rumors of a late February release were true. Samsung Unpacked officially kicks off Feb. 25, 2026, at 10 a.m. PT (1 p.m. ET).
Samsung has already made a splash this year, releasing the Galaxy Z Trifold for $2,899 in the US at the end of January, the first twin-hinge foldable that immediately sold out after going on sale. The company hasn’t indicated which products will be shown off at Samsung Unpacked in San Francisco, though we expect to see the Galaxy S26 and possibly other devices.
Samsung’s event comes just a week before the year’s biggest smartphone show, Mobile World Congress, kicks off in Barcelona. It may be late for Samsung, but it’s early enough in 2026 to set the stage for other premium Android phones this year.
The stakes are high for the S26 phones. People want the absolute top of the line if they’re paying top dollar for premium phones, especially under today’s financial strains. Samsung is under pressure to introduce enough new features to keep its highest-end phones at the top of the charts, especially after the iPhone 17 series debuted several perks that raised the bar.
When it comes to generative AI, which is prevalent across other gadget categories, Samsung is tasked with finding new, exclusive uses to keep differentiating its phones amid fierce competition at the premium level.
We expect the Galaxy S26 lineup to match that of prior years: a standard S26, a larger S26 Plus and a top-of-the-line Galaxy S26 Ultra. While rumors don’t suggest any drastic redesigns, there will probably be some external tweaks and upgrades to the hardware, including the processor and cameras.
Let’s dive into the specifics of everything we know about the Galaxy S26 series launch.
Galaxy S26 lineup overview
The Samsung Galaxy S25.
James Martin/CNETGalaxy S26
Despite early rumors from Android Authority suggesting Samsung might ditch its baseline phone for a pricier, higher-specced Pro model, the latest leaks suggest Samsung will keep its standard Galaxy S26 model. We don’t expect too many changes to the model’s design, though it could see a return of a raised camera bump after the Galaxy S25 kept them flush with the rear cover. Other rumors suggest it could get a slightly larger 6.3-inch display and a slimmer build. The Galaxy S25 has a 6.2-inch display, for comparison.
Rumors differ on whether the phone’s cameras will be upgraded, with some suggesting it’ll get an upgraded 50-megapixel ultrawide and others claiming it’ll keep its predecessor’s 12-megapixel shooter. The phone is expected to run either the Snapdragon 8 Gen 5 chip in the US and China or Samsung’s own Exynos 2600 processor elsewhere. Otherwise, rumors suggest the S26 will pack 12GB of RAM, a maximum 512GB of storage and a 4,300-mAh battery, according to noted leaker @UniverseIce.
The Galaxy S25 (left), next to the S25 Plus (middle) and S25 Edge (right).
Jesse Orrall/CNETGalaxy S26 Plus and S26 Edge
Samsung was also said to be debating whether to outright replace its larger S26 Plus with the super-slim S26 Edge, but reportedly poorer sales of last year’s Galaxy S25 Edge suggest the pendulum could swing the other way: we may just get an S26 Plus this year, as 9to5Google suggests.
The Galaxy S26 Plus is expected to have a 6.7-inch display like its predecessor and will be 7.35mm thin, but it won’t have a physical shift. Like the other S26 phones, it’s expected to get the Snapdragon 8 Elite Gen 5 in the US and China or the Exynos 2600 elsewhere.
Last year’s S25 Edge came out in May, so it’s entirely possible we’ll see the S26 Edge launch later. If we do, leaks reported by Android Authority suggested it would be 5.5mm thick, which is 0.3mm thinner than its predecessor — and, incidentally, 0.1mm thinner than the iPhone Air. Speculation also predicted it would have the same 6.7-inch display but a larger 4,200-mAh battery.
Samsung Galaxy S25 Ultra.
Jeffrey Hazelwood/CNETGalaxy S26 Ultra
Like other S26 models, the Galaxy S26 Ultra is expected to feature the new Snapdragon 8 Elite Gen 5 in the US and China, while Samsung will use its own Exynos 2600 chip in other markets. Otherwise, rumors point to the phone packing 16GB of RAM, up to 1TB of storage, a 5,000-mAh battery and upgraded charging — up to 60 watts wired and 25 watts wireless, as SamMobile reported.
Another rumor from PhoneArena suggests the phone will revert to an aluminum frame from its titanium predecessors, much like Apple did with the iPhone 17 Pro and Pro Max.
The Samsung Galaxy Buds 3.
David Carnoy/CNETNew Galaxy Buds 4
Rumors suggest Samsung will release new Galaxy Buds 4 and Buds 4 Pro models alongside its phones. Product images published by Android Authority show redesigns for both models, which are each getting what look like burnished metal strips on the outside of the stems, which should make them look a bit less like Apple AirPods than the Galaxy Buds 3. As in prior generations, the regular Buds 4 look to be entirely plastic, while the Pro models will have silicone eartips.
New AI features and Bixby updates
The latest Galaxy phones typically arrive with new AI features, and rumors suggest the Galaxy S26 series will be no exception. Samsung itself alluded to a new privacy shield coming in future phones (presumably the S26 series) that will block parts of the display when viewed at an angle, shielding notifications or even entire apps from onlooker view.
Leaks suggest AI is doing the heavy lifting to selectively render images only for those looking straight at the phone. Presumably, this will come to all S26 models, and leaks haven’t suggested otherwise.
The S26 phones may be able to use generative AI to render images faster than before. Samsung’s partnership with Nota AI was announced in November, which aims to optimize on-device genAI. This means bringing its EdgeFusion (a version of Stable Diffusion) to speed up text-to-image generation by running it purely on Galaxy S26 handsets (rather than partially or wholly through the cloud), PhoneArena suggested, integrating Nota AI’s tech at the processor level.
We won’t see the Galaxy Ring 2 at the Galaxy Unpacked event
By
Patrick Holland
This is the original Galaxy Ring from Samsung, bathed in purple light.
James Martin/CNETIt was two years ago when Samsung first teased the Galaxy Ring at its 2024 Galaxy Unpacked event. The announcement was done as a “one more thing” addition at the end of the keynote. And while the original ring has been in stores since July 2024, we might not see its follow-up (presumably the Galaxy Ring 2) at the Galaxy Unpacked event on Feb. 25. And it’s all because of litigation.
Oura, the Finnish company behind the Oura Ring, is suing Samsung for illegally using its patents, according to a post on the company’s website.
Samsung isn’t the only company named in Oura’s lawsuit. There’s also Zepp Health (Amazfit Ring), Reebok (Reebok Smart Ring) and Nexxbase (Luna Ring).
Samsung tried to preemptively sue Oura, as reported by the site IP Fray, but the claim was rejected, further heightening tensions in the litigation between the companies.
So even if Samsung has a new Galaxy Ring in the works, it makes sense that, until the company settles matters with Oura, we probably won’t see it announced.
Buy the S26 Ultra or save money with the S25 Ultra?
By
Andrew Lanxon
A used Samsung Galaxy S24 Ultra is quite the deal compared to a $1,300 Galaxy S25 Ultra.
Lisa Eadicicco/CNETThe Galaxy S25 Ultra is currently Samsung’s biggest and best phone, but it comes at a high price. If you look at the used market, however, you can pick up the S24 Ultra — just one generation old — for half the price of the current model. It’s a huge saving, yet you’re still getting a high-performance handset with a camera setup that easily rivals the current model.
When the S26 Ultra is unveiled, I expect these prices to shift, making the S25 Ultra much cheaper on the used market versus the brand-new model. It may be that the S26 Ultra is such a wild overhaul that it’s worth spending that extra cash, but current rumours suggest we’ll see a more modest upgrade. It could be a more economical purchase to go for the previous model, especially since its long software support period means it’ll still be safe to use into 2031.
I wish Samsung would make a smaller Ultra phone
By
Andrew Lanxon
The iPhone 13 Mini (left) has a 5.4-inch screen compared to the iPhone 13 with its 6.1-inch display. Could Samsung ever make a small version of the Ultra?
Sarah Tew/CNETThe Galaxy S25 Ultra might be a powerhouse, but at 6.9 inches, it’s also immense. And despite being 6 foot, 2 inches tall, I have quite small hands, so I’ve always preferred smaller phones. I use the iPhone 17 Pro, not the 17 Pro Max, as I much prefer the 6.3-inch screen over the gargantuan 6.9 inches on the Max. But unlike Apple, Samsung has only ever offered its best technology in just one size, forcing you to choose between pocketability and performance.
I’d love to see Samsung take a cue from Apple here: Take the processor and camera skills that define the Ultra series, and deliver them in a more manageable size. I’d even be happy to see the S Pen go, if that could facilitate this. I never use it anyway.
Samsung needs to steal this iPhone 17 Pro feature for the Galaxy S26 Ultra
By
Prakhar Khanna
Apple and Samsung are the biggest phone brands in the US.
Prakhar Khanna/CNETWhile I would pick Samsung’s Galaxy AI over Apple Intelligence for its overall AI feature set, the iPhone 17 series has one AI-enabled function that is a significant quality-of-life improvement.
Apple introduced a new 18-megapixel Center Stage camera, which houses a square sensor (nearly all phone camera sensors are rectangular). It allows you to hold the phone vertically and take a horizontal selfie. It can also use AI to automatically expand the framing in selfies when multiple people are in the shot. This might seem like a minor upgrade, but it’s one of those rare AI features that works reliably well for me. This new sensor also helps stabilize the image when recording videos or making a FaceTime call.
It’s just CNET’s Abrar Al-Heeti and me taking some casual selfies with the iPhone 17 Pro’s new Center Stage camera.
Patrick Holland/CNETBeing able to capture landscape group selfies without fiddling with the phone orientation or on-screen toggles is a godsend because the moment can be lost by the time you turn the phone to snap a photo. The iPhone 17’s Auto Zoom and Auto Rotate features are intuitive and kick in 9 times out of 10 without issue, in my experience.
I hope Samsung adds a square sensor to the Galaxy S26 Ultra’s front-facing camera, as it would make everything more convenient and accessible (if done right).
Read more: For the Galaxy S26 Ultra, Samsung Needs to Embrace These 3 iPhone 17 Pro Features
Samsung can make its cameras even better
By
Andrew Lanxon
This is the Oppo Find X9 Pro with its optional telephoto lens attached to the back.
Andrew Lanxon/CNETSamsung’s Ultra phones have always been up there with the best when it comes to taking photos. But the camera hardware hasn’t changed much over the last few generations of Ultra phones, and it feels like it’s time to go big.
I want to see Samsung create a camera that’s truly tailored to pro photographers like myself. A bigger sensor, like the large 1-inch type chip seen on Xiaomi’s 15 Ultra, would help the S26 Ultra compete with the best camera phones and help the Ultra line distinguish itself from the S25 Edge and Z Fold 7. I’d even like to see Samsung adopt LOFIC HDR sensors, that can capture superior image quality no matter the lighting conditions. The Xiaomi’s upcoming 17 Ultra is expected to have this new type of image sensor which could well be the next big thing in phone camera technology.
Reflecting on one of my favorite Galaxy AI features on Galaxy S phones
By
Patrick Holland
I took this photo of a pastry case with the Galaxy S24 and used Galaxy AI to remove most of the reflections on the glass. See below for the unedited original.
Patrick Holland/CNETLooking at Samsung’s teaser video for its Galaxy Unpacked event on Feb. 25, one thing is clear: We’re going to see AI. Specifically, the teaser “spells out” Galaxy AI, which debuted on the Galaxy S24 series two years ago. When I reviewed the Galaxy S24, it was a Gallery-based Galaxy AI feature that removed reflections from photos.
While the feature wasn’t something I used frequently, it did come in handy for photos like this unedited one (below), where light is reflected on the pastry case’s glass. When I used Galaxy AI on the image (above), it removed most of the reflections and glare.
Here is the original photo with the AI edits. Notice the light reflections in the middle of the glass and the hazy reflection in the top right corner.
Patrick Holland/CNETThe difference isn’t dramatic, and not every bit of the reflection was removed. But Galaxy AI reduced most of the reflections, resulting in a cleaner-looking image. I’m curious to see how Samsung improved Galaxy AI and what features and tools it adds. Fortunately, we won’t have to wait long.
It’s long past time for magnets on the Galaxy S26 Ultra
By
Jeff Carlson
The Samsung Galaxy S25 Ultra lacks built-in magnets so you need to put it inside a special phone case in order to use magnetic accessories like a wallet.
Celso Bulgatti/CNETI’m embarrassed to admit that, on more than one occasion, I’ve placed my Galaxy S25 Ultra against an inclined MagSafe charger and watched it slide off because the phone doesn’t have magnets to hold it in place. I feel like a returned astronaut who forgets that he can’t just leave objects hanging midair as he could in zero-gravity space.
The S25 Ultra does have Qi wireless charging, but in 2026 that’s not enough, especially for a premium flagship phone. Whether Samsung calls it by the name of the charging standard, Qi2, adopts MagSafe (Apple’s term), PixelSnap (Google’s) or comes up with its own clever term (GalaxyMag? SamSnap?), a magnetic attachment is now long overdue. I expect any phone to snap onto a charger, a car mount, a tripod mount or hold a portable external charger or wallet.
You can reserve Samsung’s next Galaxy S phones right now
By
Patrick Holland
Samsung needs to upgrade the camera sensors to match the competition and the Galaxy S26 Ultra might finally deliver.
Prakhar Khanna/CNETAs has been the tradition with recent Galaxy device launches, you can reserve Samsung’s next phones before they are even announced. While the company didn’t say specifically which devices are being unpacked at its Galaxy Unpacked event on Feb. 25, we expect it will be the rumored Galaxy S26, Galaxy S26 Plus and Galaxy S26 Ultra.
Reservations are now open for the latest Galaxy devices. If you reserve one, you get a $30 credit (it was $50 for the S25 series in 2025) to use when preorders go live and be entered to win a $5,000 Samsung gift card to use on Samsung’s website. You can also receive up to $900 off in additional savings when you trade in a device or a $150 credit without trade-in. Don’t want to make a reservation through Samsung, well, head over to AT&T or Best Buy and do it there.
What are the Easter eggs in Samsung’s Galaxy Unpacked invite?
By
Patrick Holland
Here is a gif of a video teaser Samsung released for its upcoming Galaxy Unpacked event.
SamsungSamsung announced on Tuesday that it will hold an event on Feb. 25 in San Francisco. While the company didn’t say for sure what will be announced, we assume it will be the rumored Galaxy S26 line of phones, including a Galaxy S26 Ultra. Samsung did put out a nifty animated video that might offer up clues and easter eggs about what we can expect.
The invite video starts with a white square that “comes to life” and transforms into a frosted translucent cube with a sparkle emoji, which has become the default symbol for AI. The cube starts hopping around, then rolls across the word Galaxy, and as it reaches the end of the word, the letters AI appear behind the cube. This sends the cube airborne, where it splits open and releases the AI sparkle emoji.
Next, the AI emoji sparkle levitates and self-enlarges, rising above the cube’s remains. (If you’re watching the video version, you’ll hear Samsung’s signature Over the Horizon ringtone melody play.) Then it cuts to a black screen with the text “Galaxy Unpacked,” the date, and a note that it will be live on Samsung’s website.
Obviously, we are likely to see a revamp or new additions to Galaxy AI, which debuted on the Galaxy S24 series in January 2024. The frosted cube, though, is confounding. Could this be a new look for the AI interface on Galaxy phones? Is Samsung adopting Apple’s Liquid Glass? Or might Samsung announce a Humane AI Pin-like device shaped like a cube? Also, there weren’t any hints about a phone in the invite and that bums me out.
