Samsung Malaysia Electronics has officially launched its 2025 AI TV and premium soundbar lineup, powered by the all-new Samsung Vision AI platform. Designed to deliver hyper-personalised entertainment, intuitive controls, and seamless smart home integration, the new range positions the TV as a true smart companion in every household.

According to Charles Kim, President of Samsung Malaysia Electronics, Vision AI represents the company’s most advanced platform yet. “With Vision AI, we’re introducing a new era of intelligent screens that learn, adapt, and seamlessly fit into your daily life,” he said.

Vision AI: Samsung’s Smartest TV Platform

Vision AI powers real-time contextual responses by sensing the environment, analysing user behaviour, and understanding content. Highlights include gesture recognition powered by the Galaxy Watch7, Generative Wallpaper that personalises the screen with art, and adaptive controls like brightness tuning based on ambient light and facial expressions.

Neo QLED 8K: Flagship Intelligence and Design

The flagship Neo QLED 8K QN990F leads the lineup, featuring the NQ8 AI Gen3 processor with 768 neural networks for advanced video and audio upscaling. Features like 8K AI Upscaling Pro, AI Motion Enhancer Pro, and Real Depth Enhancer Pro deliver incredible clarity and depth. A sleek Infinity Air Design, AI Auto Game Mode, and AI Energy Mode optimise both aesthetics and performance.

AI Innovation Across the Lineup

Vision AI is also integrated into the Neo QLED 4K QN90F, OLED S95F, S90F, and the latest QLED series. Each model offers varying levels of peak brightness, refresh rates up to 165Hz, and vivid colour reproduction enhanced by AI. With options ranging from 65” to 98”, Samsung’s 2025 lineup brings cinematic performance to a wide range of homes.

The Frame Pro 2025: A Gallery in Your Living Room

The new The Frame Pro blends Neo QLED Mini LED technology with a museum-quality design. Powered by the NQ4 AI Gen3 processor, it features a Wireless One Connect Box with omnidirectional setup flexibility and supports adaptive refresh rates for optimal energy efficiency. Through the expanded Samsung Art Store, users can access over 3,000 artworks and enjoy refreshed monthly selections.

Q-Series Soundbars: Cinematic Audio at Home

The 2025 Q-Series soundbar lineup — including the HW-Q990F, HW-Q930F, HW-Q800F, and HW-QS700F — features Wireless Dolby Atmos, Q-Symphony, and SpaceFit Sound Pro. The updated subwoofers are 50% smaller for easier placement, and the QS700F introduces Convertible Fit, adapting output depending on its position for consistent Dolby Atmos quality.

Vision AI + SmartThings: Smart Living Simplified

With SmartThings integration and the updated Tizen OS, Samsung TVs are now central smart home hubs. The new 3D Map View and Home Insights provide visual device layouts and real-time alerts, while features like Pet and Family Care adjust lighting and settings for added comfort. A free seven-year OS upgrade ensures lasting performance and security.

Pre-Order Rewards

Pre-orders from 13 May to 1 June 2025 include a complimentary soundbar worth up to RM6,499 with selected Samsung AI TVs, or a customisable bezel worth up to RM899 with selected The Frame models. Customers with a Reservation+ voucher (RM100) can also enjoy additional savings of up to RM800, which can be stacked with other offers.

To pre-order:

1. Visit the Samsung Online Store or authorised retailers.
2. Choose your 2025 AI TV.
3. Apply your SR+ voucher (if available).
4. Redeem gifts via the Samsung Redemption Portal (13 May – 15 July 2025).

Experience the Future at the Samsung 2025 AI TV Roadshow

Explore the lineup in person at the Samsung 2025 AI TV Roadshow, held at 1 Utama Shopping Centre (Lower Ground Oval Concourse) from 21 to 25 May 2025. Visitors can experience Vision AI, enjoy hands-on sessions, and get expert guidance in choosing the perfect entertainment setup.

Samsung’s 2025 AI TVs and soundbars redefine what a TV can be — from a content display to an intelligent centre of home living.