Samsung has dabbled in the smart speaker space before, but the company’s all-new Music Studio 5 and Music Studio 7 Wi-Fi speakers pose serious competition for the likes of Amazon, Apple, Bose, and Sonos—at least at the higher-end of the market.

Unveiled this week at CES and planned for a March release, both models present a distinctively modern, “dot-faced” industrial design by noted French artist Erwan Bouroullec, along with some equally interesting features destined to set them apart from the pack. (Don’t get too excited about all the colors shown in the photo above, however; they’re just trial balloons. Initial shipments will be in black or white only.)

Alexa, are you in there?

While it probably won’t be there at launch—and voice assistants in general warrant  just a single mention in Samsung’s press release—I’ve been told the Music Studio 5 (model LS50H) and Music Studio 7 (model LS70H) will support Alexa+, the generative-AI-powered digital assistant that Amazon promises is more capable and more conversational than the original Alexa.

Alexa Plus also provides advanced smart home control options and new capabilities, such as automatically ordering food it knows you’ll like from Uber Eats, or standing in a virtual line for concert tickets from TicketMaster while you do something less tedious.  

Not an Alexa fan? The new speakers will also answer to voice commands spoken to Google Assistant, as well as Samsung’s own Bixby, which is optimized for interaction with other Samsung products.

Spotify Tap and Spotify Connect

The Music Studio series also works with Spotify Tap, which leverages Spotify Connect over Wi-Fi, so you can jump-start a favorite playlist with just a touch on the speaker cabinet—no need to pull out your phone. The spiffier Music Studio 7 is adept at delivering the new, lossless rendering of Spotify Premium music content, streaming FLAC files at up to 24-bit/44.1 kHz resolution, as well as other content at resolutions up to 24-bit/96kHz.

A CES booth tender also told me that Music Studio buyers who adopt Alexa as their voice assistant will get Amazon Music as their default music-streaming service, while those who choose Google Assistant will get YouTube Music as their default. As for other services—Tidal, Qobuz, and what have you—I’m told they’ll be able to use those services’ respective apps, Apple’s AirPlay, or—ugh—a Bluetooth connection.  

For those who don’t mind wires, the Music Studio 5 is equipped with a Toslink digital audio input, while the beefier Music Studio 7 boasts an HDMI port as well. I presume that will be HDMI ARC, but no one at the booth could answer my question for sure.

I know for certain that up to five Music Studio speakers can be synchronized with recent Samsung TVs via Bluetooth, thanks to the company’s Q Symphony surround-sound processing. This will mix those speakers’ output with the TV’s built-in speakers. Q Symphony will also let you mix and match some Music Studio speakers with a Samsung soundbar and/or wall-hanging Music Frame speakers. Q Symphony smarts will tonally balance the bunch.

Multi-room audio options

Another option, for whole-home audio devotees, will be to stream music—the same or different tracks—to as many as 10 Music Studio speakers at once, including grouped speakers. Samsung’s SmartThings app will manage that trick. Unfortunately, it won’t be possible to configure two speakers as a stereo pair, as both the Music Studio 5 and Music Studio 7 output two channels on their own.

With its sculpted dome and sloped back, the smaller Studio 5 ($249) offers a more distinctive look than its core competition: the $219 Sonos One, Gen 2 and the $199 Bose Home Speaker 300. The Studio 5 packs two high-performance left/right front tweeters beneath a 4.2- inch woofer (Samsung’s people insisted on calling it a “subwoofer”). An integrated wave guide and dynamic bass control contributed to the bigger and better-than-expected performance I heard in the challenging environment of Samsung’s CES exhibit space, but I’ll reserve final judgement for a full listening session in private.

The Music Studio 7 ($499) is an all-in-one,  3.1.1-channel, spatial-audio speaker featuring Samsung’s own signal-steering methodology (not Dolby Atmos). Its tweeters fire separate channel information from the front, left, and right sides, as well as the top the boxy, perforated metal wrapped enclosure, while a 5-inch front-firing, rear-ported) “sub” delivers all the non-directional low-frequency information.

Samsung enhances the four-direction throw and clarity of the channels with what it calls Pattern Control Technology and AI Dynamic Bass Control. Samsung is clearly appealing to the same “I only have room for one box” music/smart home buffs who are also considering the rest of the spatial audio-adept, smart-speaker competition: the $479 Sonos Era 300, the $299 Apple HomePod, and the $220 Amazon Echo Studio.

I can’t wait to hear what these puppies can do in the real world.

This news story is part of TechHive’s in-depth coverage of the best smart speakers.

Author: Jonathan Takiff, Contributor, TechHive