Samsung Unpacked 2026: Date, News, Announcements, Rumors, and More

Samsung Unpacked is a marketing and launch event that Samsung holds regularly to introduce new products. There are typically multiple Unpacked events each year.

When Will the Next Samsung Unpacked Take Place?

The next Samsung Unpacked event is estimated to take place on February 25, 2026.

How to Watch Samsung Unpacked

Samsung’s events happen around the world, but the company streamed the most recent event on Samsung.com and Samsung’s YouTube channel.

You can learn how to watch Samsung Unpacked here.

Which Products Will Be Released?

Samsung’s next flagship phones are expected to debut, led by the Galaxy S26. Leaks suggest a slightly larger 6.3-inch display with a bigger battery, and either the Snapdragon 8 Elite Gen 5 or Exynos 2600 (depending on the region).

What Is the Newest Samsung Galaxy Phone? (2026)

The company is also expected to announce the Galaxy S26 Ultra with a wider-aperture 200MP sensor, a higher-resolution 3x zoom lens, and a new Privacy Display to stop onlookers from viewing the screen.

Leaks also point to the Galaxy S26 Plus, this time with Samsung focusing on bringing more Galaxy AI features to the phone, rather than lots of new hardware. The Galaxy S26 Edge could make an appearance, too, but some rumors claim that Samsung will skip a new version this year, or possibly delay it until a future event.

Samsung could also use the event to discuss its Galaxy Z TriFold plans. The triple-folding phone has already launched in South Korea and was shown off at CES 2026, but Samsung has yet to confirm a US release date or pricing.

In addition to phones, the company could tease additional devices, like the Galaxy Ring 2, which could come with improved health tracking. Galaxy Glasses could arrive sometime this year, too.