• Samsung is holding a virtual event on October 21 to announce an Android XR device
• Buyers who reserve one now can get $100 credit for other Samsung gear
• Samsung, with Qualcomm and Google, has been teasing Project Moohan for months

Samsung has announced that it will be unveiling its new XR headset running Android XR. The new device and possible Apple Vision Pro competitor, currently called Project Moohan, will be revealed on October 21 at 10pm EDT (or 11am Wednesday in Samsung’s home town Korean time) at an event titled Worlds Wide Open.

We don’t know much about the device or Samsung’s launch plans, but if your interest is already piqued, you can register to buy the headset now and get a small bonus for your faith – all at no cost to you.

Samsung has been teasing Project Moohan for quite a while, and the device made a cameo appearance last month at the Qualcomm Snapdragon Summit… under glass, and we used one at Google I/O. The new headset will presumably use Qualcomm’s latest Snapdragon XR2 chipset, but many questions remain about its specs and capabilities.

Hopefully, those questions will all be answered in one week, because Samsung is ready to start taking money for this headset. If you reserve a Moohan – and that probably won’t be the headset’s final name – Samsung will give you a $100 credit towards other Samsung gear, after you complete your purchase.

What we know about Project Moohan: not much!

That tells us a few things. First, real products will be in hand soon. Samsung probably wouldn’t offer a pre-launch bonus for a product that won’t be available until next year. Will the new headset be available on October 21? I hope so, but if it’s not, I’d expect it to be in hand for the holiday shopping season.

Second, we have a slightly better idea of what Project Moohan might cost, or what it won’t cost. That is, it won’t be cheap. Samsung wouldn’t give a $100 bonus for a headset that costs $500 and competes with Meta Quest 3. This is going to be a more expensive – and hopefully more capable – XR headset.

The results of Project Moohan will also launch Android XR, Google’s new platform for XR software development. We don’t know much about the apps and features that will launch with Android XR, but we can assume Samsung will be the first of many device partners for Android XR, just like Android.

When we say XR, we usually mean a mix of virtual reality and augmented reality. The latter involves using cameras to place virtual objects so they appear in your real-world space. Of course, smart glasses are considered a holy grail for XR hardware developments.

We haven’t seen smart glasses among the Project Moohan news and hints, but it’s possible we could learn more, or even see the first Samsung smart glasses, next week.

The Worlds Wide Open event is virtual, so you can watch on Samsung’s YouTube channel, but it won’t be happening live. We’ll try to get our hands on the new Project Moohan Android XR headset as soon as we know what to call it, if not sooner, so check back next week to see if we know anything more.

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Phil Berne is a preeminent voice in consumer electronics reviews, starting more than 20 years ago at eTown.com. Phil has written for Engadget, The Verge, PC Mag, Digital Trends, Slashgear, TechRadar, AndroidCentral, and was Editor-in-Chief of the sadly-defunct infoSync. Phil holds an entirely useful M.A. in Cultural Theory from Carnegie Mellon University. He sang in numerous college a cappella groups.

Phil did a stint at Samsung Mobile, leading reviews for the PR team and writing crisis communications until he left in 2017. He worked at an Apple Store near Boston, MA, at the height of iPod popularity. Phil is certified in Google AI Essentials. He has a High School English teaching license (and years of teaching experience) and is a Red Cross certified Lifeguard. His passion is the democratizing power of mobile technology. Before AI came along he was totally sure the next big thing would be something we wear on our faces.