Scopely announced that Shlomi Aizenberg has been appointed chief business officer of the mobile gaming company.

Scopely, which is owned by Savvy Games Group, has been on a roll with $5 billion in revenues from Monopoly Go. The game was in the works for seven years at Scopely, but it generated $2 billion in revenue in its first 10 months on the market. This, in turn, has enabled Scopely to make acquisitions such as its $3.5 billion purchase of Niantic.

Scopely co-CEOs, Walter Driver and Javier Ferreira said in a statement that, “As Scopely continues to grow, we are committed to expanding our leadership team with individuals who embody our vision and strategic ambitions. Today, we are proud to announce the appointment of Shlomi Aizenberg as our new Chief Business Officer (CBO).”

They described Aizenberg as a seasoned games operator and leader with over a decade of experience at Playtika, most recently served as the company’s chief operating officer. In that role, Aizenberg led complex cross-functional efforts, overseeing multiple business units and managing significant organizational transitions.

During his tenure, Aizenberg also served as general manager of “Bingo Blitz” — a game that has delighted players worldwide for over a decade — and played a pivotal role in Playtika’s acquisition strategy, driving the integration of acquired studios, such as Wooga (2018), Seriously and Sollitaire Grand Harvest (2019), among others, said Driver and Ferreira.

At Scopely, Aizenberg will be a key operating partner for Scopely’s M&A strategy. He will work closely with many of our teams, including Scopely chief revenue officer Tim O’Brien’s group, which includes the corporate development group led by Rob Ricca.

Together, they will evaluate the operations of new business opportunities and identify possible investment and/or acquisition targets that align with Scopely’s strategic vision and will further grow Scopely.

Aizenberg’s focus will be on inflecting value in acquired properties by ensuring a seamless unification with Scopely, operationalizing avenues for long-term growth, and preserving the creative freedom of game-making teams to deliver their best work for players.

“As we think about the next decade for Scopely, we want to create additional capacity to support even more M&A opportunities, and Shlomi’s extensive experience developing post-deal operating plans and unifying businesses will be invaluable as we continue to pursue large-scale M&A initiatives that span mobile, console, and PC, among other sectors,” Ferreira and Driver said.

Transformative partnerships, investments, and acquisitions have always been a key pillar of the Scopely strategy.

“We have a proven track record of investing in and collaborating with game studios as well as acquiring scaled, high-performing brands and teams — such as FoxNext Games, GSN Games, party royale hit Stumble Guys, and of course, our recently announced agreement to acquire the Niantic games business and team,” the co-CEOs said.

They added, “Over our 13-year history, we’ve executed numerous transactions, totaling billions of dollars in deal value. Our focus remains on identifying industry-leading products and teams that align with and enhance our portfolio. In fact, last year alone, we engaged with over 800 companies to evaluate promising games, talent, and technology.”

The company said its approach to M&A is differentiated, dynamic and creative — tailoring the strategy to the unique strengths of each opportunity.

“We then strive to create enduring value for every new addition to our portfolio by unlocking synergies, amplifying the strengths of acquired teams, and ensuring long-term success within our ecosystem,” Ferreira and Driver said. “This strategy requires leaders who both deeply understand business operations, gaming teams and founders and have significant relationships within the games industry, which Shlomi has demonstrated time and time again through his long tenure at Playtika.”

Aaron Loeb previously served as the chief business officer at Scopely before his departure in 2023. His role was different than Aizenberg’s, as his work revolved around slate development and pre-KPI game teams. Aizenberg is focused on acquisition strategy, operational integration and growth.