ShopBack, Asia-Pacific’s shopping and rewards platform with over 50 million users across 13 markets, announced its official launch in the United States.

Known for making everyday purchases more rewarding through its gamified earning model, ShopBack is now available to U.S. shoppers with a slate of features and offers exclusive to the U.S., from over 2,000 merchants including Amazon, Best Buy, Walmart, Expedia, iHerb, Ulta, Macy’s, Kohl’s, Uber, CVS, DoorDash and more.

ShopBack is a cashback and loyalty platform that helps American shoppers get more out of every
purchase. Founded in 2014, it is headquartered in Singapore and its U.S. operations are based in Austin,
Texas.

Founded in Singapore in 2014 by Henry Chan and Joel Leong, ShopBack has become a household name across Asia-Pacific by offering its 50 million users cashback and personalized deals from over 20,000 merchant partners.

With more than US$4 billion in annual sales driven to its brand partners, ShopBack is now setting its sights on becoming a go-to destination for smart shopping in the U.S.

“American consumers are more savvy, value-conscious, and increasingly focused on maximizing their savings, especially in today’s economy,” said Joel Leong, cofounder of ShopBack, in a statement. “We’re excited to introduce ShopBack’s innovative reward-driven shopping experience to all U.S. shoppers who are looking for an easier and more fun way to save on everyday purchases. From auto-applied coupons and shipping rebates, to earning cashback while playing popular mobile games like Monopoly Go, no one else offers the real cashback incentives like we do.”

With a U.S. base now operating out of Austin, Texas, ShopBack’s American launch introduces several distinctive features tailored for this market:

● Exclusive Cashback on Amazon — ShopBack is the only cashback platform where users can earn real cashback on Amazon purchases whether on the ShopBack browser extension and/or mobile app.

● ShopBack Play — ShopBack offers a gamified experience where shoppers can earn cashback by completing milestones and playing games within the app including Monopoly Go, Township, Block Blast and more.
● Shipping rebates on participating stores — In addition to earned cashback, ShopBack enables shoppers to receive money back on shipping fees, an added perk available only to U.S. users.
● Quests — ShopBack introduces an engaging way for users to earn additional cashback bonuses when they complete shopping quests, whilst allowing brands to connect directly with high-intent shoppers through customized rewards campaigns.
● Auto-applied coupons — ShopBack’s browser extension automatically finds and applies the best available promo codes at checkout — no manual searching required from users.

ShopBack is available through its mobile app (iOS and Android), web platform (www.shopback.com), and browser extension (Chrome, Firefox, Edge, Safari on mobile), providing users with a seamless way to activate cashback, automatically apply coupon codes, save on shipping fees and maximize savings at checkout.

“This is a major moment for our team as we introduce the ShopBack experience to a new generation of U.S. shoppers — from students and young professionals, to busy parents,” added Josephine Chow, head of expansion at ShopBack, in a statement. “By combining cashback, deals, and gamified experiences, we’ve built a platform designed for today’s digitally-savvy consumer. In fact, new users who engage with Shopback’s ‘Quests’ globally each month go on to spend 80% more than average users – proof that saving money can be fun and rewarding for both users and partners.”

ShopBack’s U.S. launch follows a $200 million Series F funding round, led by Asia Partners and 65 Equity Partners, with backing from renowned investors including Temasek, Rakuten, and East Ventures.

“We’re excited to partner with ShopBack as they expand into the U.S. market,” said Neil Folgate, SVP for global marketing at iHerb, in a statement. “Their ability to drive meaningful engagement through cashback and gamified experiences offers a fresh, effective, and valuable way for U.S. shoppers to connect with brands like iHerb, while saving money along the way.”