SISMA Auto has taken a bold step forward in Malaysia’s premium electric vehicle (EV) landscape with the official launch of its brand-new DENZA showroom and service centre in Glenmarie, Shah Alam. This milestone marks a significant chapter in the company’s expansion strategy and underscores its commitment to advancing luxury electric mobility in the country.

DENZA, a premium EV brand under global automotive giant BYD, has been gaining international momentum, and SISMA Auto is proud to be one of the first dealership groups to bring this innovative marque to Malaysian consumers. With strong confidence in BYD’s technology leadership and global trajectory, SISMA Auto is aligning itself closely with DENZA to deliver new standards in electric luxury.

Spanning 20,000 sq ft across two floors and built with an investment of RM25 million, the Glenmarie facility blends futuristic elegance with sustainable design, creating a premium and welcoming space for customers. The showroom includes a spacious vehicle gallery showcasing DENZA’s eye-catching EV models, complete with personalised test drive experiences. It is also designed to accommodate upcoming models as DENZA’s product lineup expands in Malaysia.

Complementing the showroom is a state-of-the-art service centre, equipped to offer comprehensive after-sales care, from maintenance to diagnostics. To enhance convenience, SISMA Auto also offers premium concierge services, including door-to-door vehicle pick-up and drop-off for servicing – an offering tailored to meet the expectations of premium EV owners.

SISMA Auto Group Managing Director Syed Khalil bin Syed Ibrahim expressed his enthusiasm about expanding the company’s luxury vehicle offerings, saying, “With DENZA, we are proud to further our mission of providing Malaysians with effortless access to innovative, electric mobility solutions across both the DENZA and BYD brands. DENZA stands out for its technological excellence and compelling value proposition, and we are thrilled to make this premium experience more accessible.”

Eagle Zhao, Managing Director of BYD Malaysia Sdn Bhd, shared in the excitement: “The grand opening of five new DENZA dealerships reflects our commitment to making premium EV mobility more personal and trustworthy. We’re especially pleased to welcome SISMA Auto to the DENZA family, strategically located in Glenmarie, which is one of Malaysia’s premier automotive hubs.”

Zhao added that BYD’s expansion in Malaysia will continue to grow, strengthening both its mass-market and premium segments, ensuring consumers have access to high-quality EVs tailored to their evolving needs.

The launch of the DENZA SISMA Auto showroom reinforces SISMA Auto’s position as a trusted partner in BYD’s premium journey. It also solidifies the brand’s confidence in Malaysia as a key market for growth in Southeast Asia, supported by DENZA’s compelling design, advanced technology, and strong global momentum.

The DENZA SISMA Auto Showroom and Service Centre is located at No 21, Jalan Perintis U1/52, Seksyen U1, Bandar Glenmarie, Shah Alam, and is open Monday to Saturday, 8:30 AM to 5:30 PM, and Sunday and Public Holidays from 10:00 AM to 5:00 PM. For inquiries, customers may contact DENZA Customer Care at 03-5569 1715 or email denza.marketing@sismaauto.com. For more information, visit denza.sismaauto.com.