SXSW 2026: Dates, News, Announcements, Rumors, and Everything Else to Know
South by Southwest (SXSW) is an annual event held in Austin, Texas, that brings together people from the interactive, film, and music industries. The technology industry pays attention to this event primarily because of the interactive elements involved. Both startups and established tech companies participate in SXSW every year.
What Are the Dates for SXSW 2026?
SXSW 2026 will run from March 12-18, 2026 in Austin, Texas.
How to Register or Watch SXSW
You can register to attend SXSW 2026 from the event’s official website.
SXSW offers four types of passes; this table shows how they compare. Each option comes with a certain number of advanced registrations daily, based on availability.
| Badge | Features | Price (Advance) | Price (Walk-Up) |
| Music | Music festival showcases/events; 2 daily advanced registrations | $745 | $820 |
| Film & TV | Film and TV screenings and events; 2 daily advanced registrations | $1,095 | $1,170 |
| Innovation | Conference events, mentor sessions, and workshops; 2 daily advanced registrations | $1,270 | $1,395 |
| Platinum | Access to all events; 3 daily advanced registrations; exclusive lounges | $1,865 | $1,995 |
If you can’t be there in person, SXSW’s YouTube channel will post daily highlights and all of the keynotes.
Who Will Be at SXSW 2026?
As in previous years, the music, film, and TV events are only part of the festival. SXSW will also host a variety of industry speakers and keynote events. Some of the confirmed attendees are:
- José Andrés – Chef, Restaurateur, and Humanitarian
- Jennifer B. Wallace – Author, Founder of The Mattering Institute
- Drew Brees – NFL Legend
- Jack Conte– CEO and Co-Founder, Patreon
- Rhett & Link – Content Creators
- Andrew ross Sorkin– Columnist/Editor, Anchor, The New York Times
You can see some highlights from last year’s event in the playlist below:
