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Taylor Swift’s 12th announced at 12:12 on the 12th
is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for 20 years.
Taylor Swift leaned into her love for symbolism with the announcement of her dozenth album, titled The Life of a Showgirl.
TS12 was introduced in a teaser — already viewed over 65 million times — for the next episode of the New Heights podcast airing Wednesday, hosted by boyfriend Travis Kelce and his big brother Jason. Tay extracted the $29.99 album from a briefcase but the artwork was blurred out ahead of tomorrow’s reveal. It’s already up for “pre pre-order” in a variety of formats over at taylorswift.com.
The New Heights podcast consistently ranks in the top 10 on Spotify and Apple charts and this will certainly give viewership a bump. It’s the kind of masterful brand crossover that reportedly elevated NFL viewership and merch sales.
Sometimes love is also, but sometimes it’s also good for business.
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