TCL has officially opened its first-ever TCL Brand Store in Malaysia, located at Sunway Pyramid. This milestone, achieved in collaboration with Vivid Concepts, reflects TCL’s strategic push toward greater accessibility and deeper consumer engagement. By establishing a physical presence, the brand aims to offer Malaysians a hands-on experience with its latest technology innovations, bridging the gap between online interest and real-world interaction.

The new store introduces an immersive in-store concept, designed to let customers explore TCL’s ecosystem through interactive zones. These customer-centric areas provide a tangible way to test and experience TCL’s advanced lineup, from premium TVs to intelligent home appliances. Vivid Concepts, a trusted name in Malaysian retail solutions, played a pivotal role in bringing this vision to life, enabling global brand accessibility at a local level.

Among the standout highlights is the showcase of TCL’s largest 115” 115C7K Premium QD-Mini LED TV, equipped with all-domain halo control and a CrystGlow HVA panel for remarkable image clarity. The QD-Mini LED series is also available in 85”, 75”, and 65” sizes.

For those seeking the pinnacle of home entertainment, the 98C8K Premium QD-Mini LED TV offers an industry-leading CrystGlow WHVA Panel paired with a Bang & Olufsen audio system. Both the C7K and C8K models cater to gamers with features like a 144Hz native refresh rate, 288Hz VRR, and TCL Game Master for ultra-smooth gaming performance.

The store also features TCL’s home appliances, including the FreshIN 3.0 air conditioner with offline voice control and energy-saving T-AI technology, the modern Free Built-IN refrigerator, and the TWD105-C31DG washer-dryer that utilizes a DD inverter motor and magnetic levitation for quiet and efficient operation.

To celebrate the grand opening, TCL is offering exclusive in-store promotions with deals starting as low as RM699, available from 30 May to 2 June 2025.

Looking ahead, TCL plans to expand its retail footprint with the opening of its second brand store at IOI Mall Puchong on 7 August 2025. This development marks an exciting new chapter in TCL’s growth in Malaysia, as the brand continues to collaborate with retail partners like Vivid Concepts to deliver even more engaging and high-tech in-store experiences.