By Digiday Awards  •  August 12, 2025  •

In the new Best Video Advertising Platform category, Disney Advertising is recognized for leading advertising sales and integrated marketing for The Walt Disney Company’s expansive entertainment and sports portfolio. In October 2024, Disney reached a major milestone by consolidating Hulu and Disney+ into one ad platform, the Disney Ad Server, which now powers over 200 billion impressions annually and contributes 77% of total ad revenue. The company also drove innovation with tools like Disney eXperience Composer, which doubled engagement on Disney+ interactive formats, Magic Words for contextual keyword targeting and YODA for yield optimization. These advancements have delivered measurable impact for advertisers, strengthened Disney’s leadership in the market and underscored its commitment to pairing cutting-edge technology with premium storytelling to shape the future of video advertising.

Grammarly claimed the winner’s spot in the Best Customer Data Platform after working with Hightouch. For Grammarly, a widely used AI writing assistant serving over 40 million people and 50,000 organizations, personalized engagement is critical to driving user retention and growth. Grammarly leveraged Hightouch’s composable CDP with Databricks to unify and activate customer and conversion data across both paid media and lifecycle channels. By underpinning the company’s entire marketing funnel, Hightouch has enabled Grammarly to scale personalization, enhance efficiency and drive measurable gains, reinforcing the value of integrated, data-driven marketing in competitive digital environments.

In the Best Personalization & A/B Testing Platform category, Intuit Mailchimp earned the win. Built for growing and mid-sized businesses, the platform enables personalized outreach through tools like segmentation, send time optimization, SMS integration and automated workflows. For CHANI, a platform dedicated to connecting ancient astrology with modern life through personalized guidance and curated products, Mailchimp’s capabilities offered a way to merge community connection with targeted digital engagement, fostering self-discovery and customer loyalty. By using Mailchimp’s suite of tools, CHANI achieved high open rates and delivered relevant, timely messaging to distinct audience segments, capturing valuable customer data and driving conversions.

Explore all the 2025 Digiday Technology Awards winners below.

Best AI Tool
Digital Culture Group – Launch of AI-Powered Platform, ARI

Best Attribution Tool
Harvest™, Good Apple

Best Automation Tools and/or Platform
Sports Engine: AI Creativity at the Speed of Sport

Best Buy-Side Programmatic Platform
BlockBoard’s DSP Solves CVT’s Fraud & Waste Issues

Best Content Creation Platform
Celtra’s Creative Automation

Best Content Management System
Orangetheory’s web transformation with Webflow

Best Content Marketing Platform
Pushly + Future: Future looks brighter with Pushly

Best Cookieless Identification Technology
Nexxen Discovery – Smarter Signals, Cookieless Future

Best Customer Data Platform
Grammarly & Hightouch – Personalization at Scale

Best Data Lead
Vision Insights lead Data Scientist, Erin Davison

Best Data Management Platform
Freestar and Audigent Unlock Revenue for Publishers With Curation

Best Data Team
Canela Media’s Data Science Team

Best Event Platform – NEW
USC uses Cvent to keep its students engaged & connected

Best In-Store Technology
NCR Voyix helps TXB with Self-Checkout Platform

Best Location Data Platform
Locala – Driving Luxury Boutique Visits for IWC

Best Marketing Analytics Platform
Arima: A Breakthrough Synthetic Data Marketing Analytics Platform

Best Marketing Automation Platform
CBS Grows Engagement with Admiral’s VRM Marketing Automation

Best Measurement Solution
Nothbeam’s C+Ve Attribution Model Redefining Measurement

Best Mobile Marketing Platform
Attentive & Marleylilly – AI-Driven Mobile Marketing Success

Best Monetization Platform for Publishers
Pubcircle by Axis

Best Native Advertising Platform
Smartly & The Times – Creative Automation for Subscriptions

Best Partner Clean Room
myGaru telecom-driven data clean room

Best Sell-Side Programmatic Platform
EX․CO’s Online Video Platform for The Autopian

Best SEO Platform – NEW
Chatmeter

Technology Founder of the Year
Harshit Jain MD nudges the future of healthcare forward

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