Thousands of Netflix fans gather for Tudum
In Brief
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Netflix released a flurry of announcements and trailers around high-profile projects including “Squid Game,” “Wednesday,” and “Stranger Things 5” last night at its annual Tudum marketing event.
While this year’s Tudum (named for the sound that plays when you open the app) was livestreamed for the first time on Netflix itself (as opposed to YouTube), The Los Angeles Times reports that 9,500 fans gathered in-person at the Kia Forum in Southern California, hoping to see their favorite stars — including Lady Gaga, who performed at the event and will be guest-starring on “Wednesday.”
Chief Marketing Officer Marian Lee boasted that no other studio would be able to put “all those fans in a room together: WWE fans next to ‘Knives Out’ fans next to Lady Gaga fans for ‘Wednesday.’”
“That is something only Netflix can do,” Lee said.
As for the announcements, the biggest might be that “Stranger Things 5” — the nostalgia-driven horror show’s final season — will air in three parts, starting on November 26, with the finale released on New Year’s Eve. But I’m probably most excited about Guillermo del Toro’s new version of “Frankenstein,” also set to release in November.
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