Digital media agency Infinitize has launched Vendetta, a ‘publishing-as-a-service’ gaming division that includes personnel who have worked on campaigns for Devolver Digital, Dreamhack and SXSW Gaming.

The goal is to give indie studios and other creators the “marketing firepower” to go head-to-head with heavy hitter publishers in the industry, according to the announcement.

Vendetta’s services include strategy, social, lifecycle marketing, product forecasting, fan-activation campaigns and event planning. The company said it wants to help studios “punch above their weight”, and it’s revealed a partnership with entertainment comms agency The Lippin Group as part of the launch.

Infinitize’s background is in music, streaming, and anime, with Crunchyroll among its clients. It cites a “fandom-first model” as a core tenet of how it does business.

There are no details about Vendetta’s clients in gaming yet, but as part of the launch, it’s kicking off a weekly series called Settle The Score. Indie developers can submit their games for a chance to win $150 of complimentary ads as part of this initiative, which Vendetta says will help successful candidates secure more visibility for their games.

“The games industry isn’t a fair fight – but we’re here to change that,” reads the description for Settle The Score, which Vendetta describes as a “no-strings-attached” way to highlight new voices. Developers who want to participate, or learn more about the initiative, can submit their games here.