Wildlife Studios and Winners Alliance today announced a major licensing partnership, bringing Naomi Osaka and other stars to the hit mobile game Tennis Clash.

Tennis Clash has been played by more than 170 million users worldwide. Through the agreement, Wildlife Studios now holds rights to feature the names, images, and likenesses of select men’s and women’s players, marking the first time officially licensed players will appear in Tennis Clash.

Launched in 2019, Tennis Clash is one of the most downloaded mobile sports games globally. Wildlife Studios – founded in 2011 – has released more than 60 games and surpassed 4 billion lifetime downloads across its portfolio.

Starting May 23, users can compete as four-time Grand Slam champion Naomi Osaka, who debuts in a custom outfit inspired by her 2024 U.S. Open look.

Wildlife Studios will introduce at least three more licensed player characters later this year, with more in development. The integration of real players brings even more realism and depth to the game, allowing fans to experience tennis in a more immersive, authentic, and personal way. Through interactive avatars, the sport’s top stars are connected with Tennis Clash’s massive global audience in ways that reimagine how tennis is played, promoted, and experienced.

“Winners Alliance is proud to bring professional tennis players into a platform as dynamic and far-reaching as Tennis Clash,” said Eric Winston, president of Winners Alliance, in a statement. “Wildlife Studios has taken great care to reflect each athlete’s officially licensed identity, and this is just the beginning of what’s possible when gaming and athlete licensing come together at scale.”

“We strive to make Tennis Clash as authentic and entertaining as possible, which is why we’re excited to partner with Winners Alliance to welcome some of the sport’s most beloved stars into the game,” said Giovanni Piffer, partnerships lead at Wildlife Studios, in a statement. “We’re eager to see how our players enjoy the new Naomi Osaka character and can’t wait to unveil the additional characters coming soon. Tennis Clash is giving gamers and tennis fans a new way to engage with the sport – closer, more personal, and more interactive than ever before.”

Winners Alliance is a global, athlete-centric commercial solution dedicated to creating novel group licensing, sponsorship, partnership, content, investment and event opportunities for world-class athletes collectively.

Wildlife is one of the world’s largest mobile gaming publishers. In over ten years, it has launched more than 60 games, including hits such as Sniper 3D, Zooba, Tennis Clash, War Machines and Colorfy. Founded by brothers Victor and Arthur Lazarte, the company’s games have been downloaded more than 4 billion times across the planet.