As NFL fans turn their attention toward Super Bowl LX‘s matchup between the Seattle Seahawks and New England Patriots, attention is also growing for this year’s Super Bowl ads. Brands are already cranking up their campaigns with teasers and sneak peeks for their big game spots, and we expect a few movie trailers to pop up, too. 

Because it’s never too early to start watching Super Bowl ads, we’ve gathered a small roundup for you. While some of these are full-length commercials meant to make you laugh, feel inspired or bet on something, some are short teasers that will pique your curiosity (hello, sad-faced Emma Stone). 

Beer, snacks, apps and wellness brands are in this batch, and the list will continue to grow as we approach game day on Feb. 8.

Pepsi nabs a polar bear

We’ve seen polar bears working as mascots for years for one particular cola brand, but Pepsi’s blind taste test for this bear has it feeling disloyal.

Instacart in its disco era

Instacart recruited Ben Stiller and Benson Boone as disco-loving performers for a series of Super Bowl commercials to introduce its new app feature: Pick bananas the way you like them. Look out for these harmonizing brothers to drop another fresh ad during the big game. 

Liquid I.V. and EJAE of KPop Demon Hunters 

Singer EJAE goes a cappella with a version of Against All Odds in this Liquid I.V. teaser dubbed as a Tiny Vanity Concert. Who can’t relate to singing in front of a mirror? The full ad will go live for game week.   

Squarespace is unavailable?

We don’t know what’s eating away at Emma Stone in the Squarepace spot titled “Unavailable,” and we won’t find out until Feb. 8.

Pringles x Sabrina Carpenter

Will fans get an original song to go along with Sabrina Carpenter’s game of pluck the Pringles rose? This teaser doesn’t guarantee it, so you’ll have to tune in for the Super Bowl to see. 

Budweiser rings in a milestone

The beer brand gets sentimental in celebration of its 150th anniversary this year, and this ad features a Budweiser horse mascot taking flight. (No, that’s not Pegasus.)

Hims on rich people

Opening with a few lines and images about rich people and health care, this Super Bowl ad from Hims — narrated by Common — asks you to consider your own wellness. 

Grubhub teases money… or food

While you’re busy ordering wings and feastful things for game day, Grubhub is cooking up a new commercial that promises the food delivery app “will finally put their mouth where their money is.” Stay tuned for the full release in February.

Fanatics Sportsbook and Kardashian Kurse 

OK, technically Kendall Jenner isn’t a Kardashian, but you get the drift — and the rumors — with this cheeky Super Bowl ad from Fanatics Sportsbook, a sports betting platform.

Oikos powers you up

Kathryn Hahn impressively pushes a trolley uphill in this Oikos ad that also features Derrick Henry.

Michelob Ultra and Kurt Russell’s wisdom

Ante up for Kurt Russell and Lewis Pullman hitting the slopes in the newest Michelob Ultra big game spot, which also features two Olympians: T.J. Oshie and Chloe Kim. 

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