Geoffroy Sardin has been appointed CEO of Pullup Entertainment.

Sardin will assume the role from April 1, 2025, working alongside current CEO Fabrice Larue, who’s moving into the role of executive chairman.

Sardin brings 25 years’ worth of experience and has been “leading the operational transformation of the Group” for over a year.

“In just over a year, Geoffroy has already had a significant impact on Pullup Entertainment’s operations. He has led the Company’s transformation with conviction, focusing on more live content and structuring our creative studios,” Fabrice Larue said.

“He has also successfully guided the Focus Entertainment Publishing teams in the record-breaking launch of Warhammer 40,000: Space Marine 2. His profound knowledge of the video game industry and his leadership are valuable assets for the Group, and we are delighted to entrust him with operational management to sustain Pullup Entertainment’s current momentum.”

Geoffroy Sardin added: “It is a great honor to take on the role of Chief Executive Officer of Pullup Entertainment. I extend my gratitude to Fabrice Larue and the Board of Directors for their trust, as well as to the incredible teams within the Group, with whom I have had the pleasure of working daily for the past 15 months.

“The long-standing success of our AA and Indie games is built on their quality and the demanding gameplay that passionate gaming communities appreciate. We intend to continue this winning strategy while further advancing the organization’s maturity and discipline. We are fully committed to rigorously executing an ambitious launch plan for the next fiscal year and the years to come.”

Warhammer 40,000: Space Marine 2 is the “best launch in the history of the Pullup Entertainment group,” helping the firm deliver “record-breaking results” for Q2 of the 2024/25 fiscal year.