Tesla has made a bold pricing move on its long-anticipated Cybertruck, offering one of its more affordable trims at a price that finally starts to feel within reach for a broader range of buyers. For a limited time, the dual-motor all-wheel-drive Cybertruck is listed at $59,990 in the U.S. – the lowest price yet for the futuristic electric pickup and a significant shift from the vehicle’s previously high price tags.

The discounted price, which CEO Elon Musk says will only be available for 10 days, represents a rare opportunity for prospective buyers who have been turned off by the Cybertruck’s historically premium cost and slower-than-expected sales.

Tesla’s typical strategy of incremental price cuts and new configurations has been on full display with the Cybertruck, a model that faced considerable delays and a long lead-up since its 2019 unveiling. Originally pitched with a target base price closer to $40,000, the production version has consistently landed well above that figure.

This latest offer is not just a response to consumer feedback on pricing

It’s a tactical move to stimulate demand after the Cybertruck’s sales performance lagged significantly behind early expectations. With sales dropping nearly 48% in 2025 compared with the previous year, and overall electric vehicle deliveries softening across markets, Tesla is using the price reduction as a short-lived incentive to boost interest.

The $59,990 version of the Cybertruck isn’t a stripped-down work truck – it retains significant features like all-wheel drive, an estimated EPA range near 325 miles, a powered tonneau cover, bed power outlets, and other functional elements that matter to buyers. However, compared to higher-priced trims, there are compromises: textile seats instead of premium seating, reduced towing capacity, and fewer luxury amenities.

This temporary price drop could be Tesla’s most aggressive bet yet to broaden the Cybertruck’s appeal

Since its market debut, the Cybertruck has battled challenges including quality control issues, recalls, and a pricing strategy that many viewed as out of step with mainstream pickup buyers. By offering a sub-$60K entry point – even if only briefly – Tesla is signalling that it still believes in the Cybertruck’s potential as a serious competitor in the electric truck space.

Electric pickups are quickly gaining traction thanks to growing consumer interest and increasing competition from legacy automakers. A more attainable price may help Tesla attract customers who might otherwise opt for rivals like the Ford F-150 Lightning or Rivian R1T, both of which offer compelling alternatives in similar segments.

If you’re in the market for an electric pickup, this 10-day pricing window could be one of the few chances to secure a Cybertruck at a cost that doesn’t demand a premium luxury-vehicle budget. The deal makes the Cybertruck competitive with other EV trucks on price, but you’ll need to act quickly – Tesla has made it clear this isn’t a long-term price change.

For buyers on the fence about waiting for future price reductions or alternative models, this limited price promotion underscores how fickle EV pricing can be and how strategic timing might save thousands. Whether the Cybertruck will become a mainstream choice remains to be seen, but for now, this brief dip in price offers one of the best opportunities to own Tesla’s electric pickup without paying top dollar.