JBL has officially launched its next-generation portable Bluetooth speakers, the JBL Flip 7 and JBL Charge 6, redefining what portable audio can be.

Engineered to meet evolving listener trends and demands, both speakers feature AI Sound Boost technology that analyzes music in real-time, optimizing speaker output without distortion for bigger, bolder sound.

Grace Koh, General Manager and Vice President of Consumer Audio at Harman Asia Pacific, commented that the JBL Flip and Charge series have consistently set the benchmark for portable audio. With this new generation, JBL is not only raising the bar but also redefining what music on the move should feel like.

The Flip 7 and Charge 6 have received 5-star ratings from What Hi-Fi?, with the Flip 7 praised as “the most well-rounded Flip ever” and the Charge 6 noted for its powerful, punchy audio and smart design upgrades.

These recognitions reinforce JBL’s leadership in delivering performance-driven and trend-forward audio products. Designed for life on the go, the JBL Flip 7 features bold JBL Pro Sound powered by AI Sound Boost for clear highs and deep bass, up to 16 hours of playtime extendable with Playtime Boost, Bluetooth 5.4 for improved connectivity, and IP68-certified waterproof and dustproof protection.

It also includes a built-in PushLock system with an interchangeable finger loop and carabiner hook, high-resolution USB-C audio, and Auracast compatibility for syncing with other JBL speakers.

The Flip 7 is ideal for outdoor adventures, offering a robust and portable design in a wide range of colors including black, blue, white, red, squad, pink, purple, sand, and funky black. It is available now for RM799 on jblonlinestore.com.my.

Elevating the Charge series, the JBL Charge 6 introduces AI Sound Boost with an upgraded woofer for deeper bass, up to 28 hours of playtime with Playtime Boost, IP68 waterproof and dustproof rating, a detachable carrying strap for flexible portability, and a built-in USB-C power bank for device charging on the go.

It also features Auracast multi-speaker pairing and high-resolution audio support over USB-C. Available in the same broad color palette as the Flip 7, the Charge 6 delivers superior endurance, sound, and convenience, retailing for RM999.

The Flip 7 and Charge 6 are part of JBL’s expanded family of next-gen portable speakers, which includes the Go 4, Clip 5, Xtreme 4, and Boombox.

Customers can visit the JBL City of Sound Roadshow happening at 1 Utama Shopping Centre to experience the speakers.