POCO has officially launched the POCO F7 in Malaysia. Headlining the new release is the powerful Snapdragon 8s Gen 4 Mobile Platform, a bold Cyber Silver Edition design, and the brand’s first-ever virtual avatar, Rydr, symbolizing POCO’s forward-thinking, performance-driven identity.

The POCO F7 redefines value in the flagship category, delivering top-tier power, advanced display technology, pro-grade cameras, and a bold new aesthetic — all at highly competitive price points, now available with early bird offers on mi.com, Shopee, and Lazada.

At the heart of the POCO F7 lies the Snapdragon 8s Gen 4, built on an all-big-core CPU architecture for flagship-level performance. Scoring an AnTuTu benchmark of over 2 million, the chip delivers 30% faster performance than its predecessor, ideal for demanding apps and competitive gaming.

To sustain that performance, POCO has integrated its largest cooling system ever: a 6000mm² 3D Dual-Channel IceLoop with the biggest Loop Heat Pipe in any POCO phone. A 6500mAh battery ensures all-day use, while 90W HyperCharge powers up to 80% in just 30 minutes. It even supports 22.5W reverse charging for your other devices.

Running on Xiaomi HyperOS 2, POCO F7 delivers a smoother, more responsive experience across the board. For gamers, WildBoost Optimization 4.0 enables 1.5K Super Resolution and Smart Frame Rate for ultra-fluid 120FPS gaming in titles like Genshin Impact. Connectivity is boosted by the Surge T1s signal tuner, enhancing cellular, Wi-Fi, and Bluetooth stability.

The device features a 6.83-inch 1.5K AMOLED display with 3200 nits peak brightness and 25% APL to maintain screen clarity even in bright daylight. For eye comfort, it’s TÜV Rheinland-certified for Low Blue Light, Flicker-Free, and Circadian Friendly viewing. Other enhancements include 3840Hz PWM dimming, Wet Touch 2.0, and an ultra-responsive 2560Hz touch sampling rate.

The Cyber Silver Edition makes a bold design statement with a futuristic mechanical overlay and the Snapdragon logo etched on the back. Built with a CNC-integrated aluminum alloy frame, glass back, and 94.23% screen-to-body ratio, the POCO F7 is crafted for style and endurance. Its structure offers up to 70kg of bending resistance and boasts IP68 water and dust resistance.

On the rear, the POCO F7 houses a 50MP Sony IMX882 main camera with OIS, offering crisp and detailed photos in all lighting conditions. With portrait focal lengths at 26mm, 35mm, and 52mm, the camera creates professional-grade bokeh and depth. Enhanced by AI Beautify, users can expect optimised tone, clarity, and contrast. Features like UltraSnap and Live Photo add dynamism and storytelling to every shot.

The POCO F7 is now available in Black, White, and Cyber Silver, in two variants: 12GB + 256GB priced at RM 1,799 with a launch promo of RM 1,599 on mi.com and Shopee, and 12GB + 512GB priced at RM 1,999 with a promo price of RM 1,699 on mi.com, Shopee, and Lazada. Early bird prices are valid until 9 July 2025, while stocks last.