This Raya season, vivo Malaysia is turning up the festive cheer with a unique collaboration with HWC Coffee, bringing Malaysians a one-of-a-kind celebration through the “VShareLove” Bus Roadshow Experience. The campaign spotlights the newly launched vivo V50 and promises an immersive journey of technology, creativity, and connection—all wrapped in the rich aroma of premium coffee.

From 22 to 23 March, the vibrant red 40-seater bus will be stationed at IOI City Mall, West Entrance, followed by a stop at Symphony 3, IOI City Mall from 25 March to 4 April. Guests can explore vivo’s latest mobile innovation while enjoying a complimentary cup of freshly brewed HWC coffee.

Experience the vivo V50 Like Never Before

The “VShareLove” bus offers a hands-on showcase of the vivo V50, allowing visitors to test its exceptional portrait photography features at the ZEISS Professional Portrait PhotoBooth. The event celebrates the spirit of giving and love—whether it’s for family, friends, romance, or even self-love and love for the Earth. Visitors can snap stunning photos, explore curated photo zones, and enjoy the warmth of a freshly brewed coffee—all on board the stylish roadshow bus.

The vivo V50 – A New Era in Mobile Photography

Launched on 13 March 2025, the vivo V50 is equipped with the ZEISS All Main Camera system, a result of vivo and ZEISS’s continued commitment to professional-grade optics. Its 1/1.55” large sensor main camera combined with AI 3D Studio Lighting 2.0 and VCS Camera-Bionic Spectrum delivers enhanced light sensitivity, natural colour reproduction, and cinematic lighting effects for dynamic, lifelike portraits.

The AI Aura Light Portrait 2.0 introduces a 143x ultra-soft fill light with multi-angle illumination for dramatic lighting effects such as Rembrandt Lighting and Butterfly Lighting, designed to enhance facial contours with professional depth and glow. The camera also boasts CIPA 4.0 DSLR-level stabilization, thanks to an integrated mini gimbal system, making low-light and motion photography ultra-clear and sharp.

Users can explore the versatility of ZEISS Multifocal Portrait options with 23 mm, 35 mm, and 50 mm focal lengths, along with a suite of signature ZEISS Bokeh effects—Biotar, B-Speed, Distagon, Sonnar, Planar, Cine-Flare, and Cinematic Style—each bringing a distinct visual flair and colour grading for a premium photography experience.

The V50 is also built to endure, featuring IP68 and IP69 water and dust resistance, capable of surviving submersion in 1.5 meters of water for up to 30 minutes and withstanding high-pressure sprays—perfect for capturing adventures in any setting.

vivo V50 Raya So Pro Superday Roadshow

Beyond the bus, vivo Malaysia is bringing the Raya celebration to major malls across the country with the vivo V50 Raya So Pro Superday Roadshow, running from 24 March to 13 April 2025. The roadshow stops include:

• Sunway Velocity Mall: 24 March – 1 April
• One Utama Shopping Centre: 25 March – 31 March
• IOI City Mall, Putrajaya: 9 April – 13 April

Visitors can explore the vivo V50 and vivo X200 Series flagship smartphones, along with exclusive Raya promotions on devices like the vivo Y39, Y29, Y19s, Y03, V40 Series, V40 Lite, and Y28s. Customers who purchase the vivo V50 or X200 models will also receive bonus entries to participate in a lucky draw with prizes worth up to RM8,000.

Join the Celebration

The “VShareLove” collaboration between vivo and HWC Coffee invites Malaysians to connect, explore, and celebrate the season of giving through innovation and meaningful experiences. Whether you’re a photography enthusiast or just love great coffee, don’t miss this chance to experience the vivo V50 first-hand and win amazing prizes along the way.